Location: Hybrid - Houston, Texas

Posted: February 20, 2025

Req# 3041

Sales

Company Overview
Empower is a visionary healthcare company committed to providing quality, affordable medication to millions of patients across the nation. We hold the distinguished position of being the largest 503A compounding pharmacy and FDA-registered 503B outsourcing facility in the country serving the functional medicine markets.

What sets us apart is our relentless focus on four core values: People, Quality, Service and Innovation. Our dedicated team of professionals collaboratively works to break new ground in the fields of manufacturing, distribution and quality control, providing a uniquely integrated approach to healthcare. Leveraging our vertical integration of the pharmaceutical supply chain, state-of-the-art technology, and a commitment to excellence, we are constantly pushing the boundaries of what is possible in medication accessibility and affordability.

You're not just starting a job; you're joining a mission. We believe in empowering our team to innovate, grow, and drive real change in the healthcare industry. If you're a forward-thinker who thrives in a fast-paced, transformative environment, Empower is the place for you. Here, you'll be encouraged to share your ideas, expand your skill set, and contribute to projects that genuinely make a difference. We prioritize the well-being of our team members, and we offer a supportive and engaging workplace where your contributions are not just recognized but celebrated.

Let's revolutionize healthcare, together. Join us and be a part of something extraordinary.
Position Summary
At Empower, we understand that lead generation is the lifeblood of growth, fueling our ability to connect with healthcare professionals, institutions, and partners at scale. The Vice President, Lead Generation is responsible for designing and executing a data-driven, artificial intelligence (AI)-powered lead generation strategy that optimizes customer acquisition, maximizes conversion rates, and strengthens Empower's position as a market leader in pharmaceutical solutions.

This role is an opportunity to build a high-performance demand generation engine, integrating predictive analytics, AI-driven automation, and omnichannel engagement strategies to drive lead quality and accelerate revenue growth. As a strategic leader and execution expert, this individual will work cross-functionally with marketing, sales, and analytics teams to refine lead acquisition, enhance pipeline efficiency, and create personalized engagement strategies that resonate with target audiences. If you are a results-driven leader who thrives on data-backed decision-making, AI-powered marketing strategies, and cross-functional collaboration, this is your chance to redefine how Empower attracts, nurtures, and converts high-value leads.

Join us in expanding access to life-changing medications by leading the development of the most advanced, scalable, and impactful lead generation platform in healthcare.
Duties and Responsibilities

• Develop and execute an AI-powered lead generation strategy that ensures high-value customer acquisition, accelerates revenue growth, and aligns seamlessly with Empower's business objectives.
• Lead and optimize cross-functional demand generation campaigns, leveraging digital marketing, outbound prospecting, content marketing, strategic partnerships, and AI-driven automation to maximize lead quality and conversion rates.
• Harness predictive analytics, machine learning, and AI-driven segmentation to refine lead scoring models, hyper-personalized targeting, and continuous pipeline optimization.
• Establish, monitor, and refine key performance indicators, predictive analytics models, and real-time reporting systems, ensuring lead quality, campaign effectiveness, and return on investment align with revenue goals.
• Develop and execute best-in-class lead nurturing programs, integrating automated marketing workflows, behavioral data analysis, and AI-powered sales enablement strategies to shorten sales cycles and increase conversion rates.
• Build and instill a data-driven, test-and-learn culture within the lead generation team, continuously refining audience targeting, campaign messaging, and multi-touch attribution modeling to maximize impact.
• Lead the development and execution of account-based marketing (ABM) strategies, ensuring tailored engagement with high-value prospects and enterprise accounts to enhance sales efficiency.
• Partner with sales, marketing, business intelligence, technology, and customer success teams to ensure seamless alignment between lead generation strategies and customer acquisition initiatives.
• Champion innovative go-to-market strategies, positioning Empower as the leader in pharmaceutical compounding and healthcare solutions, ensuring brand differentiation and competitive advantage.
• Recruit, develop, and lead a high-performing lead generation team, fostering a culture of excellence, accountability, and continuous innovation in demand generation practices.

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.
Knowledge and Skills

• Exceptional leadership, strategic execution, and performance optimization skills, with the ability to align demand generation strategies with corporate objectives and revenue goals.
• Proven expertise in AI-powered lead generation automation, real-time marketing analytics, and predictive audience segmentation, with demonstrated ability to optimize customer acquisition through AI-driven technology.
• Deep knowledge of Customer Relationship Management platforms, marketing automation tools, and advanced analytics technologies, ensuring Empower's lead generation strategy remains cutting-edge and future focused.

Key Competencies

• Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
• Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
• Resourcefulness: Secures and deploys resources effectively and efficiently.
• Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
• Ensures Accountability: Holds self and others accountable to meet commitments and objectives.
• Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Values

• People: Our people define who we are as a company, and we believe that understanding and addressing the needs of our team, clients, and community is fundamental to fostering a culture of support and growth.
• Quality: Quality stands at the core of our mission, reflecting our commitment to excellence in every medication we produce.
• Service: We are here to serve others. Every interaction with our patients, providers, employees and other stakeholders comes from a place of service.
• Innovation: By continuously exploring new methodologies and embracing technology, we ensure that every solution we offer is at the forefront of pharmaceutical care.

Experience and Qualifications

• Minimum of 15 years of experience leading high-performance demand generation, customer acquisition, and revenue growth strategies, with a track record of success in fast-paced, high-growth environments.
• Requires a Master's degree in business administration, marketing, data analytics, or a related field, with strong preference for candidates with expertise in AI-driven marketing automation, digital transformation, and predictive analytics.
• Preferred certifications include Certified Marketing Operations Professional (CMOP); AI-Powered Marketing Strategy Certification; Google Analytics Individual Qualification (GAIQ); Salesforce Marketing Cloud Certification; HubSpot Marketing Software Certification; and Project Management Professional (PMP).
• Demonstrated experience leveraging AI in daily work to drive efficiency, solve problems, and enhance decision-making-adept at integrating AI-powered solutions into all workflows.

Employee Benefits, Health, and Wellness

• No-Cost Medication: Get your prescribed compounded medications at no cost, ensuring your health without the financial burden.
• Onsite Health & Wellness - IV Therapy Drips: Rejuvenate with complimentary onsite IV Therapy drips, enhancing your well-being and energy levels.
• Comprehensive Medical, Dental, and Vision Options: Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family.
• Telehealth visits: Access board-certified Doctors anytime, anywhere for you and your family.
• Paid & Volunteer Time Off: Enjoy paid time off for personal pursuits and contribute to causes you care about with volunteer time off.
• Paid Holidays (8 scheduled; 2 floating): Celebrate with eight scheduled holidays and two floating holidays, giving you flexibility and time for personal traditions.
• Life & AD&D Coverage: Secure your and your family's financial future with life and accidental death and dismemberment (AD&D) insurance.
• FSA (Flexible Spending Account): Manage healthcare expenses smartly with pre-tax dollars in a Flexible Spending Account (FSA).
• 401K Dollar-for-Dollar Up to 4%: Invest in your future with our 401K plan, featuring a dollar-for-dollar match up to 4%.
• Company Paid Long-Term Disability: Provided at no cost, which replaces 60% of your income if you become disabled for a long period of time.
• Flexible Schedules: Balance work and life seamlessly with our flexible scheduling options.
• Rewards & Recognition Program: Your hard work doesn't go unnoticed - enjoy rewards and recognition beyond your paycheck.

Additional Voluntary Benefits

• Accident Insurance: Pays a lump sum benefit to help cover expenses following an accidental injury.
• Hospital Indemnity Insurance: Enhance your peace of mind with supplemental hospital insurance for unexpected stays.
• Critical Illness: Protect your finances from the expenses of a serious health issue.
• Short-Term Disability: Protect your income during illness or injury with short-term disability coverage.
• Supplemental Life & AD&D: Add an extra layer of financial protection for you and your loved ones with supplemental life and AD&D coverage.
• Legal Services: Access professional legal assistance to address concerns confidently.
• Identity Theft Protection: Safeguard your identity and finances with our identity theft protection benefit.
• Pet Insurance: Care for your furry family members with our pet insurance coverage.
• Employee Assistance Program: Confidential counseling and support services for a holistic approach to your well-being.