Are you a data-obsessed leader who thrives on ownership, optimization-and building high-performing teams?

Are you research-persistent, skeptical by nature, and relentless in pursuit of results?
Do you lead through structure, clarity, and accountability-and inspire others to do the same?
Do you love building scalable systems, coaching talent, and driving measurable growth?
If you're equal parts tactician, strategist, and coach-this may be the perfect role to scale one of the most critical growth engines at a high-performing digital company.

About Excel™

Ranked 6X by Inc. 5000 as one of the fastest-growing companies in America, Excel™ specializes in digital advertising and performance marketing, helping connect consumers with top-tier insurance brands. We partner with insurance carriers, brokers, and agencies to help them grow their customer base.

We operate top-rated insurance websites promoted via platforms like Google and Bing, ensuring consumers find the right insurance coverage quickly and efficiently.

• Our Vision: Buying great insurance should be simple.
• Our Mission: Helping insurance brands acquire the right customers at scale.
• Our Values: Honesty, Passion, Intelligence, Innovation, Realness, Impactful, Proactive, Digital-First.

The Ideal VP of Affiliate Marketing

• A disciplined, data-first leader with deep affiliate and performance marketing expertise
• Strategic thinker with a strong command of funnel metrics, quality KPIs, and campaign economics
• Comfortable managing a team, but leads by example with clear expectations and documentation
• Influential in partner conversations and persuasive in securing strategic deals
• Thrives in high-accountability environments where results-not noise-drive decision-making
• Has a quiet confidence, structured mindset, and commitment to continuous improvement

Key Responsibilities

Affiliate Program Ownership & Growth

• Own the affiliate growth strategy, prioritizing high-performing verticals, media types, and acquisition channels. Build, negotiate, and grow high-impact partnerships with affiliates, aggregators, and platforms
• Oversee campaign operations on platforms like Everflow and MediaAlpha
• Oversee and refine the affiliate traffic tiering system to uphold quality standards, maintain margins, and scale volume effectively.
• Oversee technical campaign setup (S2S tracking, UTM parameters, postbacks, etc.)
• Monitor traffic quality, fraud risk, and compliance alignment across partners
• Maintain a deep pulse on market trends, affiliate sentiment, and shifts in regulatory or media landscapes to shape forward-looking strategies that ensures a long-term affiliate growth.

Team Leadership & Development

• Manage and grow a team of Affiliate Managers and Partner Success leads
• Set clear KPIs and performance goals for the team and hold them accountable
• Coach team members on campaign optimization, reporting, negotiation, and partner strategy
• Establish structured team processes for onboarding, partner communication, and QA
• Foster a culture of analytical thinking, proactive problem-solving, and high ownership
• Provide regular performance feedback and support professional development

Cross-Functional Collaboration & Reporting

• Collaborate with sales, analytics, media buying, product, and engineering to align strategies
• Work with compliance and legal to ensure campaigns adhere to insurance regulations
• Present growth insights, risks, and forecasts to executive leadership
• Drive innovation by continuously testing new offers, verticals, and media types within affiliate channel

Skills & Experience

• 7+ years in affiliate marketing, performance media, or partnership strategy
• 2+ years in a people management or team leadership role
• Proven track record managing high-volume CPL campaigns in insurance, health, or finance
• Strong working knowledge of affiliate tracking platforms (Everflow, Impact, Partnerize, etc.)
• Highly proficient in Excel/Google Sheets (pivot tables, formulas, financial modeling)
• Experience with analytics tools like Looker, GA4, or Tableau
• Deep technical understanding of tracking infrastructure and lead flow mechanics
• Confident, structured communicator-capable of influencing partners and leading teams

Reporting Relationships

• Reports to: Chief Growth Officer
• Direct Reports: Affiliate Managers, Partner Success Team

Compensation & Benefits

• Base Salary: $180,000 - $200,000
• Performance Bonus: Uncapped as a percentage of profits generated, paid quarterly, making up to 30% annual compensation, on average.

Why Join Excel™?

• Lead a channel critical to the company's revenue and scalability
• Operate with ownership and autonomy in a high-accountability, low-politics culture
• Work alongside high-performers in media buying, analytics, engineering, and executive leadership
• Combine your technical depth with commercial impact

Next steps

If you are interested in this opportunity, want to grow with a company that is invested in you and the future, apply now to be considered for this position! It is highly recommended you read our culture memo at https://excelimpact.com/culture before applying to ensure you could be a good cultural fit.

The pay range for this role is:

180,000 - 200,000 USD per year (Remote)