OPEXUS + Casepoint is seeking an experienced, strategic, and results-driven Vice president of Demand Generation and Business Development to lead the company's pipeline growth engine. This executive will be responsible for end-to-end demand generation strategy, managing a high-performing team, and overseeing the BDR function. The role will directly manage demand generation managers and/or directors, ensuring campaigns, processes, and performance are optimized for impact. This is a critical leadership role that sits at the intersection of marketing and revenue.

Key Responsibilities

Demand Generation Leadership

• Develop and execute a comprehensive, multi-channel demand generation strategy to drive pipeline growth across all key segments and verticals.
• Lead and manage a team of demand generation managers and/or directors responsible for campaign execution, lead nurturing, and digital performance.
• Oversee the planning and implementation of programs across paid media, SEO/SEM, ABM, content syndication, email marketing, webinars, events, and more.
• Align closely with product marketing, content, and sales teams to ensure integrated, persona-driven campaigns tied to business goals.
• Own funnel metrics and marketing-sourced pipeline goals; use data-driven insights to optimize performance and budget allocation.
• Implementation best-in-class marketing automation and campaign operations using platforms like HubSpot, Salesforce, 6sense, Influ2, and others.

Business Development & SDR/BDR Team Oversight

• Lead the BDR team responsible for outbound prospecting, inbound lead follow-up, and early-stage qualification.
• Develop and refine prospecting workflows, playbooks, and outreach strategies in alignment with marketing campaigns and sales goals.
• Manage BDR hiring, training, performance, and career development to ensure productivity and engagement.
• Collaborate with marketing and sales leadership to improve lead handoff, ensure follow through, and measure conversion from MQL to opportunity.
• Define BDR KPIs, build dashboards and reporting tools, and continuously optimize for pipeline contribution.
• Identify opportunities for BDR support in strategic partnership outreach and channel development efforts.

Qualifications

• 10+ years of experience in B2B marketing and/or business development, with at least 5 years in leadership role overseeing demand generation and/or development teams.
• Proven success in leading demand generation programs that produce measurable pipeline growth and revenue contribution.
• Experience managing high-performing teams, including demand generation managers/directors and BDR functions.
• Strong understanding of enterprise SaaS sales cycles, especially in legal, compliance, or highly regulated industries.
• Hands-on experience with modern martech and sales tech platforms (e.g., Salesforce, HubSpot, Marketo, 6sense, Outreach).
• Analytical, data-driven decision-maker with excellent operational and strategic planning skills.
• Strong communicator and collaborator with a track record of working effectively across marketing, sales, product, and executive teams.

About OPEXUS + Casepoint

OPEXUS, a leader in government process management software, and Casepoint, a top provider of data discovery technology for litigation, investigations, and compliance, merged in January 2025, with a majority investment from Thoma Bravo. The merger combines OPEXUS' expertise in government process management and Casepoint's advanced data discovery technology to create a scalable platform that meets growing demands for efficient, secure data management in the public and regulated sectors. The collaboration enhances workflows for government and enterprise clients, focusing on data discovery, litigation, and compliance.

The Washington Post, which named OPEXUS + Casepoint as the best place to work, solidifies the company's commitment to fostering a supportive, innovative, and inclusive work environment. Our dedicated team has created a culture grounded by our shared values that encourage everyone to speak up, join in, and celebrate together. From our hybrid work schedules to our prime downtown D.C. location, working at OPEXUS + Casepoint offers the best of all worlds.

OPEXUS + Casepoint is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

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