Vice President of Demand Generation

Reports To: Chief Marketing Officer

Location: Anywhere within the U.S.

Environment: Remote

Status: Exempt; Salaried

Work Schedule:

This position is full-time and remote Monday through Friday from 8:00 AM to 5:00 PM with an hour break, but flexibility is available based on coverage.

Who We Are:

Recognized by Gartner in their Modern 4PL Market Guide, Redwood Logistics is at the forefront of industry innovation. Our cutting-edge supply chain technology pairs with the expertise of our brilliant minds to empower logistics execution across North America and Mexico.

Leveraging a comprehensive range of services, data-centric network solutions, and a seamlessly integrated platform, we have established our prominence as a key player in the mid-market segment within the freight tech industry.

Whether you're just starting your career or are an established professional looking for your next opportunity, Redwood inspires innovation across teams to provide transformative solutions for our customers.

Purpose of Your Work:

Asa Vice President of Demand Generation working within Redwood Logistics (our parent company), you will be responsible for leading the strategy, execution, and optimization of our demand generation efforts.

This is a critical role in driving qualified leads through innovative campaigns and events to expand the company's footprint in the logistics and supply chain industry. You will collaborate closely with the sales, content, product, and digital marketing teams to align initiatives and ensure consistent messaging across all channels.

How You Make a Difference Everyday:

Strategic Leadership and Planning:

• Lead the Demand Gen and Events team. Develop and execute a comprehensive demand generation strategy aimed at driving pipeline, and conversion to bookings to support Redwood GTM growth goals while managing a dedicated budget
• Lead, mentor, and grow a high-performing demand generation team, setting clear goals and performance expectations.
• Translate GTM goals into an effective, fully integrated strategic demand generating plans focusing on key ICPs and verticals across ABM orchestration from buyer intent, industry events, Redwood-hosted events, organic and paid social media, email drips/nurtures, relevant media channels, associations memberships, and other engagement strategies.
• Lead the demand gen team by collaborating with cross-functional teams including sales, revenue ops, business development, product, and more.

Demand Generation and Channel Management:

• Drive demand generation programs powered by the marketing technology stack including ZoomInfo, 6Sense, HubSpot, and Salesforce to orchestrate buyer intent, expanding the footprint with existing e customers and acquiring new logos.
• Determine the appropriate messaging for each integrated campaign, including content types, messaging, themes, pain points, value props to key ICPs and verticals

Event Management:

• Manage the event team from planning to execution, from identifying the right events to overseeing their successful implementation including Customer Advisory Board (CAB), customer events, industry events, and more.

Market Analysis and Reporting:

• Analyze market trends, intent signals, customer insights, and competitor activities to inform decisions and develop campaign execution strategies.
• Measure, analyze, and report on the performance of marketing campaigns and events, providing insights to optimize ongoing and future campaigns and deliver significant ROI to meet pipeline and bookings targets.

Vendor Management:

• Overseeing relationships with external demand gen agencies and vendors, ensuring alignment with overall business objectives, project timelines, and performance metrics.
• Negotiating contracts with agencies and vendors to secure favorable terms while managing budgets to maximize ROI

• Continuously evaluate agency and vendor performance, driving accountability and optimizing strategies to improve campaign outcomes, efficiency, and innovation.

You've Got This?

• 15+ years of B2B demand generation, campaign strategy and digital marketing experience
• Enterprise SaaS or supply chain marketing experience is a major plus
• Proven track record of successfully developing, launching, managing, and tracking integrated marketing campaigns that drive pipeline and revenue
• Knowledge of best practices in B2B marketing, demand generation, marketing automation, lead conversion and nurturing programs
• Excellent analytical skills and data-driven thinking
• Exceptional leadership, communication, collaboration, and presentation skills
• Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment
• Experience working in a fast-paced, metrics-oriented environment, comfortable with analytics and adapting quickly to meet business needs
• Flexibility to quickly adapt and align with business needs
• Organizational skills to manage multiple projects with flawless execution
• Excellent project management skills
• Some travel is required

What We Offer:

• Access to experts and resources for your Learning & Development journey
• Opportunity for internal mobility
• Employee referral bonus program
• Employee Resource Groups (ERGs)
• Annual fundraising and volunteer events to give back to communities
• Paid time off, floating holidays, time off to volunteer and rollover
• Paid parental leave
• Medical, dental, vision and 401k plans (with match)
• Flexible spending account, mass transit and dependent care plans available
• Health savings account, with a annual company contribution for plan participants
• Short-term and long-term disability; life insurance policies subsidized by company
• Additional benefits including pet insurance, accident care, access to legal advice and more

Redwood is an equal opportunity employer. Employment decisions at the Company are based on individual merit, qualifications, abilities, and the Company's needs and resources. The Company does not discriminate in recruiting, hiring, compensation, promotions, discipline, termination or any other aspect of employment on the basis of an individual's actual or perceived race, color, creed, religion, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, national origin, ancestry, citizenship status, age, disability, marital status, military service or status, genetic information, arrest and conviction record, credit history, or any other basis protected by applicable law.