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Lead Generation Specialist
Apollo Information Systems Corp.
DallasLocation
Dallas
23 days ago
Posted date
23 days ago
N/A
Minimum level
N/A
OtherJob category
Other
About Apollo

Defend Proactively. Protect What Matters. Be Resilient.

OUR PURPOSE IS TO CREATE A SAFE WORLD.

Apollo is a multi-national leader in threat intelligence enabled and business risk focused cyber defense. We are changing the way our clients approach their cyber defense to create a more dynamic defense posture. We provide our clients with aligned and synergistic solutions.
  • Professional Services -- Critical capabilities for understanding and improving their posture
  • Managed Security Services -- Support and secure their environment and business operations
  • Threat Intelligence -- Time to respond through our threat intelligence
  • Value-Added-Reseller -- Underpinned by the right technology

We have the tools to protect people, information, and property from the threat of cyber-attack like no one else in the industry. What we do everyday matters! If you want what you do to matter, then Apollo may be right for you.

We invest in our clients to build long-term relationships and provide stable growth opportunities for team members. In business, integrity and customer service are not just platitudes but unbreakable commitments that we live every day to carefully guard our reputation for high quality, honesty, and real-world expertise. We work with industry-leading partners to deliver end-to-end capabilities that our clients need in the war to defend against hackers, criminals, and nation states. The work we do matters, and if purpose and mission are as important to you as working with a rockstar team where you can learn every day, then read on. Learn more about us at https://apollo-is.com/.

Job Summary:

We are seeking a Demand Generation Specialist to work closely with Sales and Marketing to create engaging multi-channel programs that generate leads, move prospects through the buyer's journey and deepen our relationship with current CRM database members. The successful candidate ensures all leads generated through inbound and outbound channels are vetted and efficiently handed over to Sales once qualified. This is role will be part of our Sales team and report to the CCO.

Responsibilities/Tasks:
  • Develops lead generation programs utilizing best practices for demand generation to drive successful customer acquisition and current customer upsell opportunities•
  • Writes lead nurturing programs to accelerate movement through the demand generation funnel• Leads and executes targeted multi-channel campaigns for lead generation•
  • Develops compelling collateral and writes emails, individual and in series, for communication with future customers in targeted sectors•
  • Inbound and Outbound lead processing that requires answering phones, processing website leads and CRM data entry•
  • Develops compelling collateral and writes emails, individual and in series, for communication with future customers in targeted sectors•
  • Creates email templates for the Sales team to use to communicate with their contacts about upcoming events, current promotions, and other relevant topics•
  • Research accounts to identify target contacts and compile profile information to prepare them ready for database import•
  • Collaborates closely with the sales team to understand their targets and lead cross functional strategic programs from top of funnel lead generation to strategic campaigns•
  • Vets contacts that come through inbound channels and passes qualified leads to the sales team with relevant background information that will enable informed follow up•
  • May create and deploy email workflows, landing pages, and other digital assets in Microsoft Dynamics Customer Insights required to execute lead generation campaigns•
  • Partner with sales teams to ensure seamless handoffs of qualified leads.•
  • Work with product and customer success teams to understand customer needs and feedback, integrating insights into lead strategies.

Required Skills:•
  • Preference will be given for those candidates with experience in a similar role with a Cyber Security firm.
  • Demand generation, account-based marketing, lead nurturing, or related experience of 3-5 years required.•
  • High communication proficiency, both written and verbal, Excellent writing skills are a must• Experience with go-to-market platforms like ZoomInfo or equivalent to find, acquire, and grow customers•
  • Must collaborate effectively with Marketing and Sales teams•
  • Must have a strong attention to detail•
  • Proficiency in Excel, and working knowledge of other Microsoft products and internet-based software required•
  • Strong reporting skills•
  • Independent drive for results•
  • Collaborative style with ability to work as part of a cohesive team and have adaptability through periods of change and growth•
  • Ability to multitask based on prioritization and time sensitivity•
  • High energy, with passion for building businesses and brands•
  • Customer/Client focus•
  • Willingness to occasional business travel•
  • Proven track record of designing and executing successful lead generation campaigns.•
  • Strong knowledge of CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).•
  • Excellent analytical skills with the ability to interpret complex data and generate actionable insights.• Exceptional communication and interpersonal skills.

Education/Certifications:•
  • Bachelor's degree in Marketing, Business, or a related field (Master's preferred).Behaviors/Values:
  • Integrity is paramount; honesty is a core value at Apollo.
  • A positive, optimistic demeanor with a sense of humor and willingness to be open and authentic.
  • Must be a driven, self-motivated individual that is eager to learn.

Apply here: Careers (apollo-is.com) - please complete the questions on the application or you will automatically be declined.

"Apollo provides equal employment opportunities to allemployees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws."
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JOB SUMMARY
Lead Generation Specialist
Apollo Information Systems Corp.
Dallas
23 days ago
N/A
Full-time