RSVP Direct Mail Advertising!!

Our targeted direct mail marketing pieces help businesses reach over 7M affluent, owner-occupied single-family homes with specific, customized messaging delivered right to their mailboxes. These are the top 25% of homes in each of our markets making 80% of purchases. Our 4-color, professionally designed direct mail products have an 84% open rate! And, our advertiser renewal rate is 90%. We make sure your message reaches people who have a need for your services and are ready to buy. This tactic is great for luxury items, travel, dining and all types of home improvement services.

Summary/objective

We are seeking a detail-oriented and strategic Lead Generation & Targeting Specialist to support our direct mail advertising franchising business, RSVP. This individual will play a critical role in identifying and targeting the best opportunities for each of our Franchise Members.

The ideal candidate will be tasked with generating high-quality leads through various social media platforms while also using other media to engage potential clients. This role will manage lead input into our CRM and assist with program support to ensure alignment with overall business objectives.

Essential functions

• List Development: Research, build and maintain comprehensive advertiser and prospect lists for each Franchise Member, tailored to specific markets and ensuring alignment with market goals. Utilize web scraping tools and techniques to extract potential client information.
• Persona Development: Develop detailed personas for each sales category to optimize market outreach strategies.
• Market Targeting: Create and prioritize top target lists for each market, identifying the highest potential opportunities. Identify decision-makers and gather relevant contact details from multiple sources.
• CRM Management: Manage the entry and updating of lead information in the CRM system to ensure data accuracy and facilitate effective sales workflows.
• Program Support: Collaborate with sales and marketing teams to refine lead generation strategies and improve conversion rates. Provide program support as needed, assisting in the execution of marketing campaigns and Franchise Member communication.
• Reporting & Analysis: Analyze lead generation data and provide regular reports on lead quality, conversion rates, and program performance.

Competencies

• Strong analytical skills with the ability to interpret data and build targeted lists and personas.
• Excellent organizational skills and attention to detail.
• Ability to analyze data and develop actionable insights.
• Excellent communication skills, both written and verbal.
• Ability to work cross-functionally with sales, marketing, and program support teams.

Work environment

• Professional corporate and team-oriented environment
• Hybrid work schedule with at least 2 days each week in office

Physical demands

• Prolonged periods sitting at a desk and working on a computer
• Must be able to lift up to 15 pounds at times
• Standard business hours although some overtime may be required to meet deadlines or manage unexpected issues

Travel required

• Minimal travel if any

Required education and experience

• Bachelor's degree in marketing, business, communications, or a related field
• 2+ years of experience in lead generation, market research, or a similar role
• Proficiency in CRM software and data management
• Strong analytical skills with the ability to identify market trends and target opportunities
• Experience in various outreach methods involving regular verbal communication
• Proficient in Microsoft Office

Preferred education and experience

• Preferred experience in franchising or multi-brand environment
• Experience with ZOHO and Salesforce a plus
• Experience in direct mail advertising preferred

Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.