Employer Branding and University Relations Lead
ABB
Employer Branding and University Relations Lead
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.
This position reports to
Regional Leader Talent Acquisition
Your role and responsibilities
In this role, you will have the opportunity to drive and implement ABB's employer branding and university relations strategies across India, Malaysia, and Indonesia. The focus will be on enhancing the employer brand, particularly in India, while fostering meaningful relationships with academic institutions. Each day, you will collaborate with key stakeholders to ensure alignment between branding efforts and business targets. You will also lead a small team of two to three members, showcasing your expertise in planning and execution. You will join a collaborative and high-performing team, where creativity and innovation are celebrated, and where you will have the opportunity to thrive and grow. The work model for the role is: Onsite #LI-Onsite. This role contributes across all Business Areas in the region. Main stakeholders are Talent Acquisition Community, Business Leaders, HRBP's and Employees. You will be mainly accountable for: • Developing and implementing comprehensive employer branding strategies aligned with business objectives, ensuring an authentic representation of the company's culture and values, and leading initiatives to enhance the organization's reputation and attract top talent. • Planning and executing employer branding campaigns across digital, social media, and offline channels to reach and engage prospective employees. • Building and maintaining strong relationships with universities and academic institutions to create robust talent pipelines through internships, campus ambassador programs, and other initiatives. • Driving the creation of compelling employer brand messaging and marketing materials, lever-aging data-driven insights to optimize candidate attraction and engagement. • Defining and tracking key performance indicators (KPIs) to measure the success and impact of employer branding and university relations efforts, utilizing analytics to inform future strategies and investments. • Leading, developing, and coaching a team of two to three members, fostering a culture of collaboration and continuous improvement. • Developing, strategizing, and executing campaigns to enhance employer branding and talent engagement across the region.
Qualifications for the role
More about us
ABB Motion provides pioneering technology, products, solutions and related services to industrial customers to increase energy efficiency, improve safety and reliability, and maintain precise control over processes. The portfolio includes motors, generators and drives for a wide range of applications in all industrial sectors. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory "It has come to our attention that the name of ABB is being used for asking candidates to make payments for job opportunities (interviews, offers). Please be advised that ABB makes no such requests. All our open positions are made available on our career portal for all fitting the criteria to apply. ABB does not charge any fee whatsoever for recruitment process. Please do not make payments to any individuals / entities in connection to recruitment with ABB, even if is claimed that the money is refundable. ABB is not liable for such transactions. For current open positions you can visit our career website https://global.abb/group/en/careers and apply. Please refer to detailed recruitment fraud caution notice using the link https://global.abb/group/en/careers/how-to-apply/fraud-warning"
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.
This position reports to
Regional Leader Talent Acquisition
Your role and responsibilities
In this role, you will have the opportunity to drive and implement ABB's employer branding and university relations strategies across India, Malaysia, and Indonesia. The focus will be on enhancing the employer brand, particularly in India, while fostering meaningful relationships with academic institutions. Each day, you will collaborate with key stakeholders to ensure alignment between branding efforts and business targets. You will also lead a small team of two to three members, showcasing your expertise in planning and execution. You will join a collaborative and high-performing team, where creativity and innovation are celebrated, and where you will have the opportunity to thrive and grow. The work model for the role is: Onsite #LI-Onsite. This role contributes across all Business Areas in the region. Main stakeholders are Talent Acquisition Community, Business Leaders, HRBP's and Employees. You will be mainly accountable for: • Developing and implementing comprehensive employer branding strategies aligned with business objectives, ensuring an authentic representation of the company's culture and values, and leading initiatives to enhance the organization's reputation and attract top talent. • Planning and executing employer branding campaigns across digital, social media, and offline channels to reach and engage prospective employees. • Building and maintaining strong relationships with universities and academic institutions to create robust talent pipelines through internships, campus ambassador programs, and other initiatives. • Driving the creation of compelling employer brand messaging and marketing materials, lever-aging data-driven insights to optimize candidate attraction and engagement. • Defining and tracking key performance indicators (KPIs) to measure the success and impact of employer branding and university relations efforts, utilizing analytics to inform future strategies and investments. • Leading, developing, and coaching a team of two to three members, fostering a culture of collaboration and continuous improvement. • Developing, strategizing, and executing campaigns to enhance employer branding and talent engagement across the region.
Qualifications for the role
- A bachelor's degree in human resources, Marketing, Communications, or a related field; a master's degree is a must, Masters in similar field of study is a plus.
- 8+ years of experience in employer branding, talent acquisition, university relations, or related fields, preferably within India or the Asia-Pacific region.
- Demonstrated ability to develop and execute employer branding strategies and initiatives.
- Proficiency in digital marketing, social media platforms, and employer branding tools.
- Strong interpersonal, communication, and relationship-building skills.
- Data-driven mindset with the ability to analyze and interpret metrics to drive decision-making.
- Ability to lead and inspire a small team, while collaborating effectively with stakeholders across regions.
More about us
ABB Motion provides pioneering technology, products, solutions and related services to industrial customers to increase energy efficiency, improve safety and reliability, and maintain precise control over processes. The portfolio includes motors, generators and drives for a wide range of applications in all industrial sectors. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory "It has come to our attention that the name of ABB is being used for asking candidates to make payments for job opportunities (interviews, offers). Please be advised that ABB makes no such requests. All our open positions are made available on our career portal for all fitting the criteria to apply. ABB does not charge any fee whatsoever for recruitment process. Please do not make payments to any individuals / entities in connection to recruitment with ABB, even if is claimed that the money is refundable. ABB is not liable for such transactions. For current open positions you can visit our career website https://global.abb/group/en/careers and apply. Please refer to detailed recruitment fraud caution notice using the link https://global.abb/group/en/careers/how-to-apply/fraud-warning"
JOB SUMMARY
Employer Branding and University Relations LeadABB
Bengaluru
19 hours ago
N/A
Full-time