Lead Generation Strategist

Req Id: 10871

Job Location: Nashville

Posting Start Date: 10/1/24

Work Environment: Hybrid

Job Description:

Job Purpose

Your mission is to help Louisiana Pacific grow our business through professional lead generation and nurturing. You will develop lead generation strategies and implement targeted lead generation tactics tailored to driving contractor, installer and builder demand for the LP® SmartSide® and Structural Solutions product lines. The ideal candidate will possess a strong track record of driving leads and revenue in collaboration with product marketing and sales, along with creating the overall strategy to drive and nurture leads.

We'd love to meet you if...

... you are proactive, team oriented, driven, and want to win

... you are seeking big challenges and the chance to create plans to meet those challenges

... you love having responsibility, empowerment, and accountability to drive growth

... you like partnering with sales, customers, and agencies to deliver great work

In this position you will have the opportunity to:

• Develop a lead strategy and roadmap for our professional leads.

• Manage lead generation initiatives through existing and new targeted acquisition programs.

• Manage and utilize Pardot as a Salesforce-connected communication tool to nurture and track leads.

• Create strategies for nurturing new and existing leads through a mix of touchpoints with content and calls-to-action.

• Evaluate and assign leads to a combination of TSMs, channel partners, quote desk, or customer service

• Utilize analytics to closely monitor campaign performance and make data-driven adjustments and decisions based on KPIs.
• Partner with Salesforce Admins to manage and maintain system integrations.
• Assist in maintaining elements of the marketing automation system, including workflows, form building, and sales funnel optimization.
• Continually research, identify, and test the latest trends, technologies, and digital lead generation channels to improve targeting and lead acquisition.
• Work collaboratively across teams (marketing, product, sales, business development, etc.).

What do I need to be successful?

• Professionalism and excellent communication skills, both written and verbal.
• Proven success in the development and execution of marketing lead strategy.
• Excellent leadership skills with the confidence to lead and engage key partners.
• Entrepreneurial mindset and a self-starter who can quickly assess business needs with a bias toward action.
• Strong ability to manage external vendors and agency partners.
• Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization.
• Strong analytical skills with a penchant for data-driven decision-making

Work Experience

• 5+ years of work experience in B2B lead generation and product marketing.
• Proficiency in marketing automation and CRM systems (Salesforce and Pardot are a plus).
• Strong understanding of digital marketing and analytics.
• Ability to collaborate and work well within a matrixed team.
• Understanding of/passion for the building industry a plus.

Education

• Bachelor's degree in Business/Marketing or related field preferred.

Work Environment

• Hybrid environment
• Travel: Up to 15%

Information at a Glance