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Demand Generation Marketing Manager, Commercial Business
UiPath
6 days ago
Posted date
6 days ago
N/A
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Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We're committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care-about each other, about UiPath, and about our larger purpose.

Could that be you?

Your Mission

As Demand Generation Marketing Manager for the Commercial business at UiPath you'll play a critical role in growing our customer base and driving revenue. Working closely with the sales and BDR teams, and our partners/channels, you'll spearhead demand generation marketing campaigns, optimize digital marketing channels, develop targeted marketing programs and leverage data to make impactful decisions and increase conversion rates.

What you'll do at UiPath

  • Demand Generation Marketing: Lead end-to-end demand generation activities, including outbound campaigns to new logos, email marketing, customer partnerships and programs, and paid media. Focused on increasing lead quality and conversion rates for the pipeline.
  • Performance Marketing: Manage and optimize campaigns across online and offline channels to maximize ROI, enhance brand visibility, and drive lead acquisition and revenue.
  • Cross-Functional Collaboration and Project Management: Work closely with Content, Product, and Sales teams to align marketing initiatives with sales goals; prioritize campaigns, and customer segments to pursue; and ensure leverage of corporate and regional marketing activities and content. Work with selected partners on a regular basis to extend marketing reach through events / webinars.

What you'll bring to the team

  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
  • B2B Marketing Experience: Proven track record in B2B growth marketing with a focus on demand generation and digital. Experience working for an enterprise tech company is a plus.
  • Data-Driven Approach: Strong analytical mindset with the ability to use data to drive decisions, track KPIs, and make improvements across campaigns.
  • Collaborative: Ability to work across functions to support shared company objectives and align marketing with sales.
  • Resourceful: A builder at heart who does not need every piece of the puzzle to complete the puzzle.
  • Communication: Excellent written and verbal communication skills.
  • Tools: Proficient in SFDC (report builds, lead tracking, updating) and Zoom Info. And experience using 6sense or other intent tools.
  • 20% potential travel

#LI-KS6

Maybe you don't tick all the boxes above- but still think you'd be great for the job? Go ahead, apply anyway. Because we know that experience comes in all shapes and sizes-and passion can't be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.
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JOB SUMMARY
Demand Generation Marketing Manager, Commercial Business
UiPath
Florida
6 days ago
N/A
Full-time