Marketing Specialist

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

Communication Manager

Your role and responsibilities

The marketing specialist will work internally closely with our sales, BD and Product Management colleagues, and externally with Vendors, Distributors, Retailers, and End users. What are my responsibilities? • Good sense of brand promotion in 3C or durable consumer products • Establish effective and innovative communication way to deliver Siemens Home Electrics brand and products information to target audience. • Deeply understand how social media communication running as Wechat, Weibo, Xiaohongshu, Douyin, and other social media. • Deeply understand and execute AI tools to produce communication content • Communication related content initialing like new product launch, PR, campaign, and so on. • Co-work with E-commerce team and product team to develop and execute campaign based media plan • Other tasks assigned by superior.

Qualifications for the role

• Bachelor degree, public relations, communication, journalism, language or other related majors
• Above 5 years working experience in media, PR agency or Advertisement Company is a plus
• Skilled copywriter and creative event planner
• Quick learner of the business with strategic thinking
• Effectively execution of all the plans
• Good communication skills
• Skilled user of AI tools
• Fluent in written and spoken English

More about us

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory