Product Marketing Specialist - Home Solutions

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

This position reports to

EL Product Marketing Manager

Your role and responsibilities

In this role, you will manage the ABB-Welcome door entry system and ABB-free@home® home automation product portfolio and will have the opportunity to implement product marketing strategies to meet business objectives in collaboration with the Home Solutions Business Developer. Each day, you will play a crucial role in bridging the gap between product development and market success by implementing marketing activities and supporting sales team with appropriate product knowledge and training. The work model for the role is: #LI-hybrid This role is contributing to the Product Marketing department in the Electrification Smart Building division in Spain. Main stakeholders are installers, electric wholesalers, building promoters and architects. You will be mainly accountable for: • Conducting extensive research to understand the target audience, market trends, and competitiveness by visiting customers regularly together with sales organization • Developing and executing marketing strategies to increase product awareness and sales, including defining and communicating product value propositions • Achieving order demand targets by overseeing progress regularly and defining and implementing sales and promotion plans. • Analyzing sales data and gathering market feedback to evaluate product performance and adjust marketing strategies accordingly. • Providing the sales team with the necessary tools, training, and materials to effectively sell the product • Support product price positioning aligned with local strategy by compelling price variation analysis You will join a dynamic, talented, high performing, collaborative team, where you will be able to thrive.

Qualifications for the role

• You are immersed in working with customer centric methodologies and marketing foundations along the electrical market
• Ability to demonstrate your skills in electrical/electronic project definition, on-site electrical operation or product portfolio management
• You are innovative around communication, initiative, leadership, curiosity and you have the ability to manage multiple tasks/projects and collaborate having a results orientation
• Bachelor's degree in Electricity or Electronics, or similar. Also, valuable vocational training degree, such as FP.
• You are at ease communicating in fluent English

What's in it for you?

• Work in a company with a strong technology legacy and deeply rooted in local communities
• Flexibility: we have hybrid work options, make the best out of them!
• Enjoy a supportive and solution driven team environment

Benefits

• Meal allowance
• Flexible work practices
• Company mobile phone
• Learning & development offering
• Career advancement opportunities

More about us

ABB Electrification is a global technology leader enabling the efficient and reliable distribution of electricity from source to socket. With more than 50,000 employees across 100 countries, we collaborate with our customers and partners to solve the world's greatest challenges in electrical distribution and energy management. As the energy transition accelerates and electricity demands grow, we are electrifying the world in a safe, smart and sustainable way. At ABB, we are 'Engineered to Outrun', and we are passionate about helping our customers and partners do the same. go.abb/electrification We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory