Summary
Imagine what you could do here. The people here at Apple don't just create products - they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.

Apple's Sales organization generates the revenue needed to fuel our ongoing development of products and services. This, in turn, enriches the lives of hundreds of millions of people around the world. Our sales team is, in many ways, the face of Apple to our largest customers.

Apple is seeking a dynamic, results-oriented individual to join our Strategy, Demand Generation and Enablement team supporting US Education Sales in the United States. As a Demand Generation Lead, you will be responsible for business development by leading the strategy, development, planning, and execution of demand generation programs that align with key sales initiatives. These initiatives include, but are not limited to, webinars, email campaigns, and other engagement strategies to generate qualified leads and support the sales pipeline.

This role requires a strategic yet hands-on approach, focusing on lead generation, campaign execution, and continuous optimization based on data-driven insights. A key component of this role is measuring lead and content quality, marketing campaign effectiveness, and overall return on investment (ROI). In this position, you will also stay up-to-date on market trends, gather and interpret data, and apply insights to inform new programs and enhance existing ones.

This role requires up to 25% domestic travel.

Description
In this role, you will:

- Lead demand generation efforts for the Education market by developing and executing data-driven marketing programs that drive awareness, engagement, and lead conversion.
- Leverage market analysis and segmentation strategy, penetration analysis, and engagement model to inform demand generation strategy for your segment.
- Align demand generation programs with key sales initiatives, leveraging webinars, events, email campaigns, and other engagement strategies to drive pipeline growth.
- Partner internally to create a strategic demand generation plan that ensures cross-functional sales efforts and maximizes Apple's reach within the Education segment.
- Develop targeted messaging and campaigns that resonate with Education stakeholders throughout the United States.
- Measure and analyze lead quality, content effectiveness, and campaign ROI, leveraging insights to optimize future marketing efforts.
- Stay up to date on market trends, customer needs, and competitive landscape, using insights to inform new programs and enhance existing initiatives.
- Work closely with sales teams to ensure seamless execution of demand generation campaigns and enable them with the necessary tools, resources, and insights.
- Partner with Product Marketing, Sales, Services, Sales Enablement, and Sales Operations to drive demand generation deliverables.
- Participate in field events, workshops, customer meetings, and executive briefings as needed.