Company Description

PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries-a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare -perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.

Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world's most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.

Our Mission:

We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action.

Our Values:

To put Human Experience at the heart of organizations so every person can be seen and understood.

• Energize the customer relationship: Our clients are our partners. We make their goals our own, working side by side to turn challenges into solutions.
• Success starts with me: Personal ownership fuels collective success. We each play our part and empower our teammates to do the same.
• Commit to learning: Every win is a springboard. Every hurdle is a lesson. We use each experience as an opportunity to grow.
• Dare to innovate: We challenge the status quo with creativity and innovation as our true north.
• Better together: We check our egos at the door. We work together, so we win together.

To work #bettertogether, we operate with a hybrid working model. For those near a hub location, we gather in our office locations three days a week (Tuesday, Wednesday, Thursday). For the remaining days, we work from home.

The Opportunity:

We are looking for a senior B2B marketing manager to drive the campaign strategy and messaging for our global demand generation campaigns, which is a critical driver of revenue for the business. This role sits as a shared service across product marketing stakeholder groups and will be responsible for creating and delivering strategy across Healthcare and Commercial Products, regions, and target audiences.

The ideal candidate has a proven track record of growing the business with demand generation tactics achieving high ROI, knows all the modern demand generation techniques and can create and partner with digital subject matter experts to run seamless and integrated campaigns.

What You'll Do:

• Develop and own a portfolio of global marketing campaign strategies, including analyzing customer segments, market opportunities and sales data to develop high-impact campaigns that support the entire customer lifecycle and fuel our growth aspirations.

• Determine the ideal mix of digital marketing, ABM, content, events and other marketing programs to maximize revenue within new and existing accounts.

• Partner with sales and customer success to proactively identify cross-sell and up-sell opportunities and develop the right marketing plans to penetrate these accounts.

• Work with marketing analytics and sales leadership to ensure qualified leads are assigned, pursued and tracked through the sales funnel.

• Collaborate with product marketing and management leaders to develop messaging and content that compels prospects early in their buyer journey and engages them throughout their lifecycle.

• Lead external agencies responsible for creative, content and search to ensure campaign assets are holistic with consistent messaging.

• Establish KPIs in collaboration with key stakeholders that support key sales metrics and effectively deploy marketing resources to maximize results.

What You Bring:

• 8+ years of B2B demand generation experience, including SaaS experience. Bonus if you have healthcare experience.

• Extensive knowledge and experience in creating and executing go-to-market strategies that directly drive revenue growth.

• Ability to collect and synthesize quantitative and qualitative data, recognize trends, measure performance and influence leaders based on data analysis.

• Outstanding problem solver that can work through highly complex challenges.

• Excellent communication and presentation skills that can be adapted for audiences at all levels across the organization.

• Familiar with digital tools, such as Marketo, Salesforce and 6Sense, to deploy marketing campaigns.

• Experience managing a team of both direct and indirect reports and demonstrated experience achieving results through others.

• Strong influencing, negotiation and facilitation skills with the ability to foster and maintain collaborative relationships with sales teams, customers, peers and senior leadership.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Press Ganey we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Additional Information for US based jobs:

Press Ganey Associates LLC is an Equal Employment Opportunity/Affirmative Action employer and well committed to a diverse workforce. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, and basis of disability or any other federal, state, or local protected class.

Pay Transparency Non-Discrimination Notice - Press Ganey will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

The expected base salary for this position ranges from $115,000 to $150,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus or commission tied to achieved results.

All your information will be kept confidential according to EEO guidelines.

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