Rocky Mountain University of Health Professions (RMU) is a private, proprietary graduate-level healthcare university created in 1998 to help meet the nation's healthcare workforce needs. Accredited by the Northwest Commission on Colleges and Universities (NWCCU), RMU offers PhD, clinical doctorate, and master's degrees, along with post-professional certificate programs. Programs are delivered through flexible online, hybrid, and on-campus residential programs. RMU's doors have opened and welcomed students and healthcare professionals for over a quarter century. At RMU, we are committed to advancing healthcare education to improve the human condition.

Position Summary:

RMU seeks a collaborative, data-driven, strategic Director of Demand Generation Marketing to lead and execute innovative marketing initiatives that drive prospective student engagement and enrollment. This role will develop and optimize multi-channel marketing campaigns to attract high-quality applicants to RMU's graduate programs.

The ideal candidate has expertise in performance marketing, lead nurturing, digital advertising, and marketing automation to create a seamless and compelling prospective student journey. This role will work closely with University academic program directors and enrollment management to align marketing efforts with institutional goals. This is an exciting opportunity to be directly responsible for the enrollment growth of RMU's 24 graduate degree programs and 18 certificates-each with a unique target audience.

Candidates invited to interview may be asked to present examples of previous demand generation campaigns.

Key Responsibilities:

Demand Generation & Lead Nurturing

• In collaboration with academic program directors and enrollment management leadership, create comprehensive marketing plans for each educational program to drive enrollments.
• Oversee and optimize digital lead-generation initiatives, including digital advertising, to maximize student acquisition across all graduate programs.
• Work closely with the enrollment management team to develop positioning, content, and messaging for outreach initiatives, including automated, CRM-driven communication to prospective students and applicants to manage lead flows and optimize conversion rates.
• Develop and implement data-driven marketing strategies to generate and nurture prospective student leads.
• Oversee multi-channel campaigns, including paid search, social media, SEO, email marketing, content marketing, and retargeting.

Digital & Paid Media Strategy

• Lead the creation and execution of the University's comprehensive digital marketing strategy to increase brand awareness, engage prospective students, and drive enrollment.
• Manage and optimize digital advertising campaigns (Google Ads, LinkedIn, Meta, YouTube, TikTok) to drive qualified leads.
• Manage and expand the University's digital presence across various platforms, including social media, program websites, and third-party platforms, to engage with prospective students meaningfully.
• Collaborate with the web and UX/UI teams to enhance website conversion rates, including A/B testing and landing page optimization.
• Oversee SEO strategies to increase organic search visibility for RMU's graduate programs.

Content & Thought Leadership Marketing

• Partner with faculty, alums, and current students to develop compelling content (podcasts, videos, testimonials) highlighting RMU's unique value.
• Work closely with the content team to ensure all digital content (website, social media, email campaigns, etc.) is consistent, engaging, and optimized for prospective students and search engines.
• Create key marketing messages/campaigns for the student enrollment lifecycle.
• Collaborate with enrollment management to engage prospective students through virtual and in-person events to build relationships with prospects, including information sessions, Q&A sessions, and conferences.

Analytics & Performance Optimization

• Establish and monitor KPIs, dashboards, and reports to measure campaign effectiveness and ROI.
• Use analytics tools to identify trends, optimize marketing spend, and improve lead quality.
• Conduct competitive analysis and market research to refine RMU's positioning and messaging.

Collaboration & Leadership

• Work closely with enrollment and academic leaders to align marketing strategies with enrollment goals and University strategic priorities.
• Manage relationships with agencies and vendors for paid media, SEO, and creative development.
• Lead and mentor marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Oversee vendor relationships, contract negotiations, and performance to ensure high-quality service and cost-effectiveness.
• Develop and manage the digital marketing budget, allocating resources efficiently to meet acquisition and brand goals.

Background/Expertise:

• Bachelor's degree in Marketing, Communications, Business, or a related field. Preferred: Master's degree in Marketing, Business, or a related field
• A minimum of six (6) years of experience in demand generation, digital marketing, or enrollment marketing;
• A minimum of three (3) years of experience in higher education. Higher education marketing for graduate student recruitment is preferred.
• Hands-on expertise in various marketing techniques. Including digital advertising, SEO/SEM, content marketing, and email marketing.
• Proven ability to execute multi-channel campaigns that drive lead generation and conversions.
• Experience managing paid media budgets and optimizing digital advertising performance.
• Strong analytical mindset with experience using Google Analytics, CRMs, or similar reporting tools.
• Strong leadership skills with experience managing teams and cross-functional collaboration
• Strategic thinker with a creative mindset.
• Results-oriented with a passion for innovation.
• Collaborative worker with the ability to build strong cross-functional relationships.
• Self-starter with the ability to thrive in a fast-paced, evolving environment.
• Demonstrate a strong work ethic while maintaining a positive and engaging attitude.

Why Join RMU?

RMU provides a collaborative, mission-driven work environment with opportunities for professional development and competitive benefits.

For candidates seeking meaningful work, a collaborative environment, and the opportunity to make a real difference in healthcare education, RMU is an outstanding place to grow a career.

Here are some key reasons why you should consider RMU:

• Mission-Driven & Purposeful Work
  • RMU is dedicated to advancing healthcare education and training the next generation of healthcare leaders. Working here means contributing to a mission directly impacting patient care, community health, and medical innovation.
• Innovative & Growing Institution
  • RMU is dynamic and forward-thinking, consistently expanding its graduate and doctoral programs in health sciences, physical therapy, occupational therapy, nursing, and other healthcare fields. This provides an opportunity to work in a fast-growing and evolving educational environment.
• Impact on Student Success & Healthcare
  • Employees at RMU play a critical role in shaping the experiences of future healthcare professionals. Whether through marketing, admissions, faculty roles, or administration, every team member contributes to improving student outcomes and, ultimately, the quality of healthcare nationwide.
• Collaborative & Supportive Culture
  • RMU fosters a tight-knit, collegial work environment where faculty, staff, and leadership collaborate across departments to achieve shared goals. The University values teamwork, professional development, and continuous improvement.
• Proximity to Outdoor Recreation & Quality of Life
  • Located in Provo, Utah, RMU is surrounded by stunning mountains, outdoor recreation, and a vibrant community. Employees enjoy access to hiking, skiing, mountain biking, and other outdoor activities, making it an ideal workplace for those who appreciate work-life balance and an active lifestyle.
• RMU invests in its employees by offering:
  • Opportunities for leadership and career growth
  • A culture that encourages innovation and new ideas
• Competitive Benefits & Work Environment
  • RMU provides competitive salaries, comprehensive benefits, and a positive work environment designed to support employee well-being.
• Commitment to Diversity & Inclusion
  • RMU values diversity, equity, and inclusion, fostering an inclusive workplace where different perspectives and backgrounds are celebrated.

RMU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity, sexual orientation, age, national origin, disability, veteran status, genetic information, or any other status or condition protected by law.

We are committed to providing access, equal opportunity, and reasonable accommodation for applicants. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact hr@rm.edu