Employer Branding Partner

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

This position reports to

Talent Acquisition Manager - Poland

Your role and responsibilities

In this role, you will have the opportunity to drive and implement ABB's employer branding and marketing strategies. Each day, you will collaborate with key stakeholders to ensure alignment between branding efforts and business targets. You will also showcase your expertise by focusing on enhancing reputation and attracting top talent. The work model for the role is: hybrid This role is contributing to the Electrification, BA Function TA Recruitment Engine and is based in Krakow. You will be mainly accountable for: • Developing and implementing employer branding strategies to enhance ABB's visibility and engagement with students and Early Talents in Finance, HR, Procurement, Information Systems and IT. • Organizing and managing employer branding initiatives, including events, scholarships, social media campaigns, and campus engagements, to enhance ABB's presence in the talent market. • Building and maintaining effective partnerships with universities and student associations, particularly in Krakow, to attract top Early Talent. • Creating compelling employer brand messaging and marketing materials, ensuring ABB's values and culture are effectively communicated across digital and offline channels. • Managing and engaging the ABB Talent Ambassadors community, empowering them to advocate for ABB as an employer of choice. • Utilizing data and market insights to track employer branding trends, optimize attraction strategies, and refine sourcing approaches. • Overseeing budget management and aligning branding activities with business goals to maximize impact and efficiency. • Collaborating closely with Employer Branding, Talent Acquisition, and business teams to create synergies and strategically address recruitment opportunities.

Qualifications for the role

• You have 5+ years of experience in branding and communications, with a solid background in developing marketing and social media campaigns tailored for employer branding.
• You are highly skilled in understanding the Polish market, leveraging insights to enhance employer brand positioning and attraction strategies.
• Possess an enhanced knowledge of end-to-end process thinking and project management, ensuring smooth execution of branding and communication initiatives.
• You have established skills in stakeholder management, with the ability to network and convince senior business leaders to align employer branding strategies with company goals.
• Degree in Business, HR, Communications, or a related field, with extensive experience in Employer Branding, Talent Acquisition, or Sourcing within an international corporation.
• You are motivated by communication and customer service, demonstrating interpersonal skills and a service-oriented mindset.
• You are proficient in communicating in English and Polish, both written and spoken, ensuring effective engagement with diverse audiences.
• You thrive in a collaborative and innovation-driven environment, bringing team spirit, resilience, drive, enthusiasm, and inclusivity to your work.
• For this position, we could consider hiring a candidate with less than 5 years of experience.

More about us

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory #LI-Hybrid Your benefits: • Enjoy a stable employment in a company with a long history in innovation and technology. • Collaborate with experienced experts in an international environment. • Seize individual development and training opportunities, from job specific to soft skills. • Private medical care (including offers for family members) and life insurance. • Receive attractive remuneration based on your experience and skills, and other financial benefits, such as annual bonus and internal share purchase program. • Choose from various benefits in kind, ranging from healthy lifestyle offerings, to knowledge sharing, to teambuilding activities.