Local Business Communications Leader
ABB
Local Business Communications Leader
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.
This position reports to
Business Communications Manager
Your role and responsibilities
In this role, you will have the opportunity to contribute to business objectives through the development and deployment of innovative and effective marketing communications activities in line with global and local communication strategies, standards, and guidelines. Each day, you will be responsible for developing the marketing communication strategy and maintaining the positive image of the company and its brand and value proposition in the minds of the customers. You will also showcase your expertise by ensuring relevant marketing communication strategy and plans align with global marketing, corporate, and country communications strategies and guidelines. The work model for the role role #LI- Onsite/Remote. This role is contributing to the Our Electrification business in India. You will be mainly accountable for: • Owns ABB Electrification communication plan in country including the editorial calendar & Electrification narrative locally for trade media, digital communications and thought leadership. Collaborates with Country Communications for any Tier 1 or financial media relations requirements. • Leads trade media relations and content for press releases and social media channels. • Owns content for communications channels reaching broad public, such as social, websites. • Leads paid and earned media incl. advertising as well as communications channels that reach the broad public (social media, websites, etc). • Reviews for approval paid and earned media, including advertising • Owns the application of the ABB brand locally and awareness campaigns, not lead generation.
Qualifications for the role
More about us
ABB's Service Division partners with our customers to improve the availability, reliability, predictability and sustainability of electrical products and installations. The Division's extensive service portfolio offers product care, modernization, and advisory services to improve performance, extend equipment lifetime and deliver new levels of operational and sustainable efficiency. We help customers keep resources in use for as long as possible, extracting the maximum value from them, and then recovering and regenerating products and materials at the end of their useful life. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory. It has come to our attention that the name of ABB is being used for asking candidates to make payments for job opportunities (interviews, offers). Please be advised that ABB makes no such requests. All our open positions are made available on our career portal for all fitting the criteria to apply. ABB does not charge any fee whatsoever for recruitment process. Please do not make payments to any individuals / entities in connection to recruitment with ABB, even if is claimed that the money is refundable. ABB is not liable for such transactions. For current open positions you can visit our career website https://global.abb/group/en/careers and apply. Please refer to detailed recruitment fraud caution notice using the link https://global.abb/group/en/careers/how-to-apply/fraud-warning.
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.
This position reports to
Business Communications Manager
Your role and responsibilities
In this role, you will have the opportunity to contribute to business objectives through the development and deployment of innovative and effective marketing communications activities in line with global and local communication strategies, standards, and guidelines. Each day, you will be responsible for developing the marketing communication strategy and maintaining the positive image of the company and its brand and value proposition in the minds of the customers. You will also showcase your expertise by ensuring relevant marketing communication strategy and plans align with global marketing, corporate, and country communications strategies and guidelines. The work model for the role role #LI- Onsite/Remote. This role is contributing to the Our Electrification business in India. You will be mainly accountable for: • Owns ABB Electrification communication plan in country including the editorial calendar & Electrification narrative locally for trade media, digital communications and thought leadership. Collaborates with Country Communications for any Tier 1 or financial media relations requirements. • Leads trade media relations and content for press releases and social media channels. • Owns content for communications channels reaching broad public, such as social, websites. • Leads paid and earned media incl. advertising as well as communications channels that reach the broad public (social media, websites, etc). • Reviews for approval paid and earned media, including advertising • Owns the application of the ABB brand locally and awareness campaigns, not lead generation.
Qualifications for the role
- Degree in communications or related field and minimum 6 years of experience in the field of Communications in a B2B and B2C environment (ideally technical/industrial environment).
- Proven experience in supporting communication across all channels.
- Strong written and spoken communication skills, Effective storyteller.
- Ability to manage multiple projects simultaneously with on-time delivery.
- Work on measurement KPIs and reporting to help track performance and learnings.
- Team player who thrives by contributing to the success of the team and the business.
More about us
ABB's Service Division partners with our customers to improve the availability, reliability, predictability and sustainability of electrical products and installations. The Division's extensive service portfolio offers product care, modernization, and advisory services to improve performance, extend equipment lifetime and deliver new levels of operational and sustainable efficiency. We help customers keep resources in use for as long as possible, extracting the maximum value from them, and then recovering and regenerating products and materials at the end of their useful life. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory. It has come to our attention that the name of ABB is being used for asking candidates to make payments for job opportunities (interviews, offers). Please be advised that ABB makes no such requests. All our open positions are made available on our career portal for all fitting the criteria to apply. ABB does not charge any fee whatsoever for recruitment process. Please do not make payments to any individuals / entities in connection to recruitment with ABB, even if is claimed that the money is refundable. ABB is not liable for such transactions. For current open positions you can visit our career website https://global.abb/group/en/careers and apply. Please refer to detailed recruitment fraud caution notice using the link https://global.abb/group/en/careers/how-to-apply/fraud-warning.
JOB SUMMARY
Local Business Communications Leader
ABB
Bengaluru
a day ago
N/A
Full-time
Local Business Communications Leader