Web and Online Channel Specialist
ABB
Web and Online Channel Specialist
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.
This position reports to
IA PCP Marcom Manager
Your role and responsibilities
Our Process Automation business area is looking for a Web and online channel specialist for the Product Control Platform (PCP). In this role, you will be responsible for managing and enhancing our online presence with expertise in web development, maintenance, and user experience. Main responsibilities: • Collaborate with digital communications colleagues to enhance the online presence and improve user experience across digital channels in line with business goals. • Implement, maintain, and improve UX for websites, social media channels, and online applications. • Act as a Subject Matter Expert (SME), brainstorming growth strategies with stakeholders to optimize web presence, drive traffic, and enhance customer experience (CX). • Create and manage web pages based on content from marketing communications, ensuring SEO and SEM strategies are effectively coordinated with stakeholders. • Demonstrate data-driven ownership by using analytics tools (e.g., Google Analytics) to track website performance, generate insights, and provide regular reports for management and stakeholders. • Identify and resolve performance issues, ensuring smooth functionality of digital channels and applications. • Collaborate with teams working on social media, marketing automation, and lead generation to ensure web strategies align with omnichannel and customer-centric principles. • Ensure compliance with ABB web and branding guidelines, conduct quality reviews of website content, and provide actionable feedback to content owners for improvements.
Qualifications for the role
More about us
We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.
This position reports to
IA PCP Marcom Manager
Your role and responsibilities
Our Process Automation business area is looking for a Web and online channel specialist for the Product Control Platform (PCP). In this role, you will be responsible for managing and enhancing our online presence with expertise in web development, maintenance, and user experience. Main responsibilities: • Collaborate with digital communications colleagues to enhance the online presence and improve user experience across digital channels in line with business goals. • Implement, maintain, and improve UX for websites, social media channels, and online applications. • Act as a Subject Matter Expert (SME), brainstorming growth strategies with stakeholders to optimize web presence, drive traffic, and enhance customer experience (CX). • Create and manage web pages based on content from marketing communications, ensuring SEO and SEM strategies are effectively coordinated with stakeholders. • Demonstrate data-driven ownership by using analytics tools (e.g., Google Analytics) to track website performance, generate insights, and provide regular reports for management and stakeholders. • Identify and resolve performance issues, ensuring smooth functionality of digital channels and applications. • Collaborate with teams working on social media, marketing automation, and lead generation to ensure web strategies align with omnichannel and customer-centric principles. • Ensure compliance with ABB web and branding guidelines, conduct quality reviews of website content, and provide actionable feedback to content owners for improvements.
Qualifications for the role
- Proven experience in project management with expertise in web-based solutions, technology, and emerging media.
- Proficient communication skills - written, verbal, and presentational.
- Expertise in SEO/SEM, including managing campaigns, optimizing landing pages, and running A/B and multivariate experiments.
- Solid experience in CMS platforms (e.g., Adobe Experience Manager, Sitefinity) with working knowledge of HTML, CSS, and JavaScript.
- Strong analytical skills with experience using tools such as Google Analytics, Power BI, and social media insights to drive data-informed decisions.
- Proven ability to drive change in internal processes and collaborate effectively with diverse teams.
- Basic knowledge of image editing tools like Adobe Photoshop.
- Degree in marketing or a related field, plus 5 years' experience managing digital channels and content management systems.
More about us
We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory
JOB SUMMARY
Web and Online Channel SpecialistABB
Vasteras
2 days ago
N/A
Full-time