Job Type

Full-time

Description

Are you a data-driven marketer with a passion for optimizing paid search campaigns and scaling lead generation? Join one of the fastest-growing companies on the INC 5000 list as a Paid Search Specialist, where you'll take ownership of high-impact digital ad campaigns across Google and Microsoft Ads.

As a key player on our team, you'll help drive quality leads, maximize ROI, and shape our digital growth strategy in major U.S. markets. If you're looking for a role where your expertise makes a direct impact, this is the opportunity for you.

Work Environment:

• Toledo, OH (Headquarters)
• Open to remote
• Full-Time

Key Responsibilities:

• Manage the day-to-day execution of Google Search, PMax, Demand Gen, and Microsoft Ads campaigns to drive high-quality leads.
• Monitor campaign performance, adjust bids, and optimize targeting, ad copy, and landing pages to improve conversion rates.
• Develop, test, and refine ad creatives and messaging to improve engagement and conversion rates.
• Implement audience targeting strategies, leveraging first-party data, remarketing, and in-market audiences.
• Stay ahead of industry trends and adapt strategies based on evolving best practices.
• Analyze data and provide actionable insights to improve performance, reporting on key KPIs like CPL, conversion rates, and ROAS.
• Collaborate cross-functionally to align digital strategy with business objectives and sales goals.

Benefits:

• Competitive Compensation
• Full Insurance Package: medical, dental, vision, life, disability, supplemental, and more
• FSA/HSA Options
• 401(k) with company match
• Paid Personal Time Off & Holiday Pay
• Growth Opportunities in a Fast-Paced Environment

Requirements

• 2+ years of experience managing Google Ads and Microsoft Ads, with a focus on lead generation
• Hands-on experience with Google Search, Performance Max, Demand Gen, and Microsoft Ads.
• Experience optimizing campaigns for CPL, CPA, and ROAS.
• Experience working with 1st party data integrations with the Google platform.
• Strong analytical skills - Proficiency in Google Analytics, Google Tag Manager, and conversion tracking
• Understanding of landing page optimization and conversion rate best practices.
• Proficiency in Excel/Google Sheets
• Educational background in quantitative fields like math, economics or finance is preferred.
• Google Ads Certification (preferred but not required).
• Self-motivated, collaborative, and results-driven mindset

Ready to Make an Impact? Apply Today!
We're looking for a strategic, data-driven Paid Search Specialist to help us optimize and scale high-performing digital campaigns. If you thrive in performance marketing, love analyzing data, and know how to drive lead generation while maximizing ROI, we want to hear from you! Join our fast-growing team and take your career to the next level. Apply today!

About Erie Home:
Established in 1976 and headquartered in Toledo, Ohio, Erie Home is a national leader in home improvement, consistently ranking among the Top 10 in Qualified Remodeler's Top 500 for 2024. With nearly 100 locations and over $525M in annual revenue, we are rapidly expanding into new markets, backed by decades of industry expertise and the support of Gridiron Capital.

At Erie Home, we transform houses into homes with industry-leading residential roofing and basement waterproofing solutions, protecting homeowners' most valuable investments. Join a company where growth, connection, and leadership drive continued success.

Erie Home is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, age, military service, or any other protected class. If you need a reasonable accommodation due to a disability, please contact Human Resources with your request and contact information.

Salary Description

Up to $95,000