Aras is a leader in product lifecycle management (PLM) and digital thread solutions. As one of the fastest growing PLM companies, our technology enables the rapid delivery of flexible solutions built on a powerful digital thread backbone and a low-code development platform.

Our platform and PLM applications connect users in all disciplines to critical product data and processes across the lifecycle and throughout the extended supply chain. The world's largest manufacturers are leveraging Aras Innovator to manage their complex product lifecycles to improve production timelines, meet and exceed revenue growth targets, and accelerate innovation. We collaborate with companies in some of the most innovative industries, including automotive, industrial/heavy equipment, aerospace and defense, and high-tech electronics.

We are seeking a highly motivated and data-driven Demand Generation Manager to lead the strategy, execution, and optimization of demand generation initiatives with a strong focus on Account-Based Marketing (ABM) and digital marketing campaigns. This individual will be responsible for developing and executing multi-channel campaigns that drive pipeline growth, improve engagement with target accounts, and contribute to overall revenue goals. Events and trade show strategy and execution will also be a key focus of the role.

Key Responsibilities:

• Help develop and execute strategic demand generation programs with a primary emphasis on ABM campaigns, leveraging targeted digital and content marketing strategies.

• Drive the strategy, implementation and optimization of digital marketing initiatives, including paid search, paid social, and email/nurture programs in support of ABM campaigns to drive qualified leads.

• Partner with BDR, sales, CSM and marketing teams to define and execute ABM strategies that engage high-value accounts and accelerate pipeline velocity.

• Develop personalized and scalable nurture programs that align with the buyer's journey and support lead conversion.

• Measure, analyze, and optimize campaign performance using key metrics such as MQLs, SQLs, pipeline contribution, and ROI.

• Effectively utilize marketing automation tools and CRM systems to ensure seamless campaign execution and data integrity.

• Drive events and trade show strategy by identifying appropriate industry events, conferences and trade shows and work to conduct events or sponsor as appropriate

• Collaborate with content, creative, and product marketing teams to develop compelling campaign assets, including whitepapers, webinars, case studies, and targeted landing pages.

• Stay updated on industry trends, marketing technologies, and best practices to continually enhance demand generation efforts.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.

• 5+ years of experience in demand generation, digital marketing, and ABM execution.

• Proven experience in developing and managing ABM strategies and digital marketing campaigns.

• Strong proficiency in marketing automation platforms (e.g., Marketo, DemandBase) and CRM systems (e.g., Salesforce).

• Expertise in digital advertising platforms, including Google Ads, LinkedIn Ads, and programmatic display advertising.

• Data-driven mindset with strong analytical skills and experience measuring marketing performance.

• Ability to work cross-functionally with sales, product marketing, and content teams.

• Excellent project management and organizational skills with the ability to manage multiple campaigns and events simultaneously.

• Strong communication skills with the ability to articulate campaign insights and recommendations effectively.

Preferred Qualifications:

• Experience in B2B technology, SaaS, or enterprise marketing.

• Familiarity with intent data providers and ABM tools such as Demandbase and Qualified.

• Knowledge of web analytics tools like Google Analytics and A/B testing platforms.

Please expect 15% travel to industry and company events.

If you are located within 45 miles of the Andover, MA office you must be able to work a hybrid schedule (Wednesday & Thursday In-Office)

We were recognized as a leader in The Forrester Wave™: Product Lifecycle Management for Discrete Manufacturers, Q1 2023 and were also named a leader in the 2023 SPARK Matrix for PLM by Quadrant Knowledge Solutions. Feedback from our community has established Aras as the top ranked PLM vendor in online review services like G2 and Gartner Peer Insights.

With over 700 employees in 11 countries, we're looking to add to our incredible team. If you're passionate about helping develop next generation product innovation, we encourage you to apply!

Aras cultivates an inclusive work environment by seeking out diverse perspectives, celebrating each other's diversity, and demonstrating respect for all people of all backgrounds and experiences.

Please visit our privacy notice here

Aras is an Equal Opportunity Employer.