At GE Appliances, a Haier company, we come together to make "good things, for life." As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities.

Interested in joining us on our journey?

As a GE Appliances' Product Marketing Senior Manager- HVAC, you will work closely with the Commercial Director, Product Management, Brand, Merchandising, Pricing, Sales and Customer Service to provide commercial input. This role will work cross-functionally and across all multiple Sales Channels to ensure HVAC needs are covered in the NPI process, and effectively execute commercial marketing programs to drive growth and sales for GE Appliances' HVAC products.
Position
Senior Product Marketing Manager - HVAC
Location
USA, Louisville, KY

How You'll Create Possibilities

Essential Duties & Responsibilities

• Drive results and manage communication workflow in both Consumer Operations and the Commercial organization across Pro/HVAC Channels for GE Appliances HVAC.
• Own and execute merchandising activities supporting the HVAC business, for all channels (Pro Channel, Customer website, Social/Digital, Brand).
• Develop industry and homeowner insights
• Manage overall HVAC NPI projects and existing models by working with agencies and other business stakeholders to deliver assets to schedule and with excellence.
• Develop and execute all NPI planning and communication packages for field sales teams. Ensure consistent messaging and coordination across product lines for the SKU portfolio, in store and online
• Content Creation and Asset Management
• Supervise the product photography, manage F&B content, dimensions, and standardized descriptions to be uploaded into MML, Product Roadmaps and MDM.
• Creation of collateral outlining all of GE Appliances product offerings for Pro/HVAC channels, including coordination for full line HVAC catalog
• Manage printed and online marketing, sales, and training material for the product line to ensure distinct messaging for homeowners and customers.
• Collaborate to prepare for trade shows, conferences, and training activities as required.

What You'll Bring to Our Team

Position Competencies (Required Knowledge, Skills, & Abilities)

• Subject Matter Expertise: Demonstrates profound knowledge and expertise in a complex area, serving as a recognized authority within the organization, and operating with minimal oversight from management.
  • Exhibits a high level of attention to detail.
• Strategic Contribution: Plays a pivotal role in developing goals and operational plans for the function, leading moderate to significant improvements to processes, systems, or products that directly impact the achievement of organizational results.
• Advanced Problem-Solving: Exhibits advanced problem-solving skills, adept at tackling difficult and complex challenges with ingenuity, analytical thinking, and strategic insight.

• Influence and Leadership: Wields a high degree of influence over stakeholders outside the job function, shaping policies, practices, and procedures through persuasive communication and effective leadership. Ability to integrate and drive action across multiple functions

• Coaching and Delegation: Successfully achieves work objectives by coaching, reviewing, and delegating tasks to other professionals, fostering their growth and development within the organization.
• Deep Knowledge and Specialization: Possesses extensive and specialized knowledge of the job area, acquired through advanced education and significant experience, often recognized as a specialist within the discipline.
• Systems Knowledge: Proficiency in Microsoft Office Suite and ability to learn design or product line specific programs.

Preferred Competencies:

• Working knowledge of Adobe, Photoshop, Salsify and other creative design suite products

Educational and Experiential Background

• BA/BS degree from an accredited university or college, or equivalent experience.
• Minimum of 7 years of Sales, Commercial/Marketing, National Account, or other relevant experience.

Preferred Education and Experience

• Experience working with agencies and in a matrixed environment.
• Experience in the HVAC industry.

Working Conditions & Travel Requirements

• Working conditions are typical for an office environment.
• 10-15% ongoing travel for trade shows, customer visits, and visiting training centers may be required at times.

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com