Who we are & how we work

We are EXIN, an independent certification and accreditation institute focusing on the IT domain. We offer an end-to-end solution for certifying digital professionals. We are proud to be part of the Software Improvement Group (SIG), where together we are creating a healthier digital world. While SIG is focusing on assessing and certifying IT processes and Technology, we have our focus on People. Together, we cover the trifecta of People, Process and Technology.

At EXIN, we practice what we teach, therefore our digital processes are key to delivering value to our customers and partners. As part of our ambitious international growth strategy, we are looking for a (Senior) Information Management Specialist. The Information Management Specialist will be a part of the Information Management Team. The Information Management Specialist reports to the COO in EXIN as they are the product owner / main internal stakeholders. The team's main responsibility is ensuring the availability, maintenance, and continuous development of EXIN's three online platforms: Exillence (examination platform), EXeed (digital badging platform) and Astride (assessment platform).

Where you come in

• Design and implement comprehensive demand generation strategies to build and expand the sales pipeline, focusing on the Benelux, DACH, and CEE markets.
• Execute targeted campaigns (including cold calling, email marketing, LinkedIn outreach) to engage high-value businesses and decision-makers.
• Work with EXIN's Regional Sales Managers (DACH, Benelux, CEE) to create offers, product bundles for new and existing products, and content for campaigns that improve conversions.
• Collaborate with the sales team to align on target accounts, sales goals, and campaign objectives, ensuring effective pipeline handoff and conversion.
• Use data-driven insights and market research to identify trends, challenges, and opportunities within the edtech and certification industry and adapt strategies accordingly.
• Work closely with marketing, content, and sales teams to ensure messaging alignment and a seamless experience for prospective customers.
• Develop and present detailed performance reports, including lead generation activities, conversion rates, meeting outcomes, and pipeline health.
• Leverage CRM tools and marketing automation platforms to streamline and scale demand generation efforts.

What's in it for you?

We offer a versatile and challenging job opportunity in an international work environment. We have a flat organizational structure with room for entrepreneurship, initiative and creativity. You will be given the room, and creativity, to make a key contribution to EXIN's marketing efforts. Our benefits are competitive. Our company is growing fast and internationally, which will give you a unique possibility to create and work with an international talent pool.

Job Requirements

• Minimum HBO work and thinking level
• 2-4 years of experience in demand generation, lead generation, or sales development (preferably in a SaaS setup)
• Strong understanding of B2B demand generation strategies, including cold calling, email marketing, LinkedIn outreach, and lead nurturing.
• Exceptional communication and interpersonal skills, with the ability to engage and influence key stakeholders and decision-makers.
• Track record of consistently achieving or exceeding lead generation and sales targets.
• Proficiency in CRM software (Zendesk, HubSpot, or similar) and marketing tools such as (GA, ActiveCampaign, etc.)
• Experience with sales and marketing data analytics to drive informed decisions.
• Ability to think strategically and execute tactically with attention to detail.
• Proficiency in English is required. Knowledge of Dutch and German is a plus.
• Available for 40 hours per week