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Customer Marketing Manager

Kuala Lumpur, Malaysia

Start your career by making an impact and real connections with some of the most meaningful challenges around. When you join Honeywell, you become a member of our performance culture comprised of diverse leaders, thinkers, innovators, dreamers, and doers who are changing the future.

Make the Best You.

Working at Honeywell is not just creating incredible things. You will collaborate with top minds, grow through continuous learning, and benefit from an inclusive environment that rewards performance and celebrate achievements.

Join Us and Make an Impact.

Key Responsibilities:

Customer Segmentation and Targeting

• Analyze customer data to identify segments and their unique characteristics.
• Develop targeted marketing strategies and promotions based on customer segments. Work with the marketing analytics team to measure the effectiveness of campaigns.

Customer Retention and Loyalty Programs

• Design and implement customer retention programs to reduce churn and increase customer lifetime value.
• Develop loyalty initiatives, referral programs, and exclusive offers to reward and retain customers.
• Collaborate with customer support and product teams to improve customer experience and satisfaction.

Marketing Campaigns and Collateral Development

• Plan and execute integrated marketing campaigns to generate awareness and demand for our products.
• Develop marketing collateral, including product guides, sales materials, and presentations.
• Work closely with the creative team to develop engaging content for various marketing channels.

Email and CRM Marketing

• Create and manage personalized email marketing campaigns to engage and re­ engage customers.
• Utilize the CRM system to track customer interactions and segment data effectively. Implement automation workflows to nurture leads and customers.

Customer Advocacy

• Identify and nurture brand advocates among the customer base.
• Encourage customer reviews, testimonials, and case studies to promote positive word­ of-mouth.
• Work with the content team to create customer-centric marketing collateral.

Channel Marketing

• Own the partner program, driving towards achieving overall business objectives.
• Drive demand generation activities through the use of Market Development Fund (MDF) with the channels, tracking the effectiveness or returns (ROMI).
• Work closely with sales on the on-boarding of a distributor/ partner to the business, monitoring and reporting their performance regularly.
• Initiate and manage the annual partner retiring and target setting exercise with sale.
• Manage compliance and legal requirements of the channel program, ensuring each distributor/ partner has a valid agreement in place.
• Manage and track ad-hoc programs/ promotions for distributor/ partner, including submitting program/ promotion for approvals.
• Organise annual partner conference for Asia Pacific and India channels.

Product Launch

• Work with Product Marketing Team to:
• Develop and execute go-to-market strategies for new product launches.
• Create impactful messaging that resonates with the target audience and addresses their pain points.
• Ensure consistent messaging across all marketing channels.

Sales Enablement

• Collaborate with the sales team to provide them with the necessary tools and resources to effectively sell the products.
• Conduct product training sessions for the sales team to enhance their product knowledge and positioning.

Cross-Functional Collaboration

• Collaborate with sales and product management teams to align marketing strategies and initiatives to achieve overall business objectives.
• Collaborate with regional and global marketing teams to ensure consistency in messaging and branding.

Data Analysis/ Performance Analysis and Reporting

• Monitor the performance of marketing campaigns and also, channel performance. Analyze data to measure the effectiveness of marketing efforts and make data-driven recommendations.
• Provide regular reports and insights to management and country team, highlighting campaign success and channel performance, and areas for improvement and/ or opportunities.

Market Research and Intelligence

• Stay updated with industry trends, customer preferences, and competitive landscape. Conduct market research to identify new opportunities for customer engagement.
• Stay informed about industry trends, competitive landscape, and customer needs. Use market insights to identify opportunities and drive product improvements.

Key Experience & Capabilities:

• Bachelor's degree in Marketing, Business, or a related field.
• 6 years of experience in channel marketing and/or customer marketing, preferably in the technology or software industry.
• Strong understanding of the Asia Pacific and India market and customer preferences.
• Excellent communication and presentation skills.
• Demonstrated ability to develop and execute successful marketing campaigns and programs
• Analytical mindset with the ability to use data to drive decisions.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Possess leadership skills to lead the team towards achieving overall business objectives.
• Creative thinker with a customer-centric approach.
• Experience in B2B marketing is a plus.

We Value

• MBA desired.
• Both corporate and agency leadership experience a plus.
• Excellent business writing and editing skills.
• Excellent organizational and project planning skills.
• Strong communication and presentation skills.
• Ability to operate collaboratively.
• Strong project management skills.
• Ability to pull & interpret Marcom demand.
• Significant leadership experience.

Who We Are

The Future Is What We Make It at Honeywell. From sustainable aviation fuel and life-saving healthcare sensors to collaborating on every NASA space mission since the 1950's, over 100 years of innovation has always been driven by an investment in our people. Learn more about Honeywell: https://www.youtube.com/watch?v=CG-rmG0eKLk

Discover More

Start your career by making an impact and real connections with some of the most meaningful challenges around. When you join Honeywell, you become a member of our performance culture comprised of diverse leaders, thinkers, innovators, dreamers, and doers who are changing the future.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

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Additional Information

• JOB ID: HRD260594
• Category: Marketing
• Relocation Tier: Not Applicable
• Security Clearance:
• Aviation Authority (FAA for US):
• Band: 04
• Referral Bonus: 4000
• Requisition Type: Standard Requisition
• US Citizenship:
• FLSA Statement:
• FLSA CODE: Exempt