Communications Expert for Marketing Channels, B&R Automation

Take your next career step at B&R - a member of the ABB Group - with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At B&R - a member of the ABB Group, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences. Join the automation team at B&R- a member of the ABB Group.

This position reports to

Head of Communications

Your role and responsibilities

Join our dynamic communications team as a Communications Expert to support marketing channels and initiatives. In this pivotal role, you will craft compelling content, own the company blog and landing pages, develop engaging promotional materials, and ensure seamless alignment between communications and marketing teams. If you thrive in a fast-paced environment and have a passion for storytelling, we want to hear from you. • Content Creation: Write and edit promotional materials for various media, including websites, trade media, social media, and other channels. Oversee the creation, production, and publication of brochures, catalogues, and other sales literature in both printed and electronic formats to support sales activities. • Online Communication: Develop and implement an editorial plan for the blog that is aligned with publications on other communication channels, maintain and update the blog with relevant and engaging content to support marketing initiatives. Create and manage landing pages for product launches, events, and marketing campaigns, ensuring they are optimized for engagement and conversion. • Quality Assurance & Improvement: Ensure all content is accurate, engaging, and consistent with brand guidelines, company communications policies, and overarching messaging. Analyze data and metrics to evaluate the success of communication efforts and recommend improvements to enhance the effectiveness of marketing materials. • Marketing Support & Stakeholder Collaboration: Work closely with the email marketing and social media specialists to develop and manage content for campaigns, collaborating with the design team to create visually appealing marketing materials. Coordinate with internal teams, including sales, product development, and customer service, to gather information and ensure alignment in messaging.

Qualifications for the role

• Bachelor's or master's degree in communications, marketing, journalism, or a related field.
• Proven experience of 5+ years in a communications role within an international company, preferably in the technology sector. Agency experience is a strong plus.
• Exceptional writing and editing skills both in German and English with a keen eye for detail.
• Ability to translate complex technical content into clear, targeted messages and adapt them to different touchpoints.
• Understanding of user-centered design and how to optimize landing pages to increase conversion rates.
• Experience in optimizing online content for e.g. search engines (SEO) and the ability to further develop content based on performance data.
• Familiarity with content management systems (CMS), social media platforms, and digital marketing tools.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with stakeholders.
• A collaborative team player who can work effectively with cross-functional teams.
• A creative mindset with the ability to develop engaging content for various channels and sales materials.
• Ability to adapt to changing priorities and work in a fast-paced environment.

More about us

At B&R - a member of the ABB Group, you can expect an exciting and challenging job with an individually tailored introductory training. You will work in agile teams where you have the opportunity to actively contribute and drive ideas forward. Our flexible work models (e.g. flextime, hybrid) offer you an optimal work-life balance. Our unique B&R spirit is characterized by appreciation, communication at eye level and an informal work culture. We offer you customized training and development programs as well as exciting development opportunities within the company. Numerous other B&R benefits (Parental Leave Program, Employee Assistance Program and many more) round off our offer. In order to comply with legal regulations, we refer to the minimum salary of the collective agreement of the electrical and electronics industry of € 3 665,31 gross/month. There is a clear willingness to overpay, depending on qualifications and experience. ABB's Machine Automation Division, also known to our customers as B&R, is an innovative automation company headquartered in Austria with additional offices around the world. B&R became part of ABB's Robotics & Discrete Automation division in 2017 and, together with the ABB Robotics division, employs more than 11,000 people at over 100 locations in more than 53 countries. As a leading global provider of automation solutions, B&R develops, produces and sells industrial electronics, software solutions and mechatronic solutions as well as technologies for machine and factory automation. Since 2020, B&R's automation portfolio has also included Codian brand delta robots. With its innovative solutions, B&R sets new standards and consistently exceeds its customers' expectations. We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com. ABB Data Privacy Statement: https://new.abb.com/privacy-notice/candidate