Global Market Development Representative

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

Digital Marketing Manager

Your role and responsibilities

In this role, you will have the opportunity to propose and implement communication plans. Each day, you will implement assigned marketing communications activities through all available communications tools according to group guidelines, directives, and messages, within the approved budget. You will also showcase your expertise by generating leads via advertising, sponsorship, and other promotional activities, using the internet as a hub for integrated marketing communications. The work model for the role is: Hybrid #LI This role is contributing to the Process Automation of Energy Industry Division in Bangalore , India. You will be mainly accountable for: • • Identify markets for opportunities, target companies & contacts, maintain a high-level solution expertise and competitive intelligence, maintain and expand database of prospects • Drive attendance to marketing events, conduct follow-ups, respond to enquiries from call, websites and marketing activities, schedule demos and meetings to assist sales process • Support generation and qualification of leads according to criteria defined by marketing and sales such as BANT- Budget, Authority, Need, Timing - and hand off to sales team • Be the connection from marketing to sales to help them attain their desired goals.

Qualifications for the role

• Educated to diploma or degree level.
• At least 5 years of experience in a lead prospecting role, driving new leads and assisting sales growth, Ability to engage with target audiences across the globe
• Experienced in understanding of b2b technical concepts and communicating its value proposition.
• Experience with CRM systems such as SFDC, and preferably Marketing Automation systems such as Pardot.
• Experience in prospecting via phone, social media and email, using social selling and digital marketing concepts.

More about us

The Energy Industries Division serves a wide range of industrial sectors, including hydrocarbons, chemicals, pharmaceuticals, power generation and water. With its integrated solutions that automate, digitalize and electrify operations, the Division is committed to supporting traditional industries in their efforts to decarbonize. The Division also supports the development, integration and scaling up of new and renewable energy models. The Division's goal is to help customers adapt and succeed in the rapidly changing global energy transition. Harnessing data, machine learning and artificial intelligence (AI), the Division brings over 50 years of domain expertise delivering solutions designed to improve energy, process and production efficiency, as well as reduce risk, operational cost and capital cost, while minimizing waste for customers, from project start-up and throughout the entire plant lifecycle. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory