Strategic Segment Marketing - Buildings (C&I)

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. This is our story. Make it your story.

This position reports to

ELSB/ELSP Global Marketing Leader

Your role and responsibilities

Strategic Segment Marketing - Buildings (C&I) defines and implements a cross divisional marketing strategy for the commercial, industrial, and mixed use buildings segments in collaboration with key stakeholders. Conducts market analyses using available marketing tools to quantify and better target existing and potential opportunities for ABB's SB/SP products, application and solutions across the buildings segment. Designs and manages the buildings marketing action plan to achieve the key qualitative and quantitative targets in a profitable way and to ensure a high level of customer satisfaction, in tight alignment with business development and division marketing priorities for the segment. Core responsibilities Strategic Segment Marketing - Buildings (C&I): • Maintains a deep understanding of market segment developments (i.e., technology, competitors, and customers' pain points), emerging opportunities (new channels & segment expansion & evaluation); changes in regulations & market dynamics, and current/future technology needs & evaluates industry attractiveness for the assigned segment. • Identifies and defines distinct customer segments (and/or evaluates emerging or changing segments) based on demographics, behavior, needs, or other criteria. • Visualizes and analyzes the steps a customer takes from initial awareness to post-purchase, helping businesses understand and improve customer experiences and interactions. • Provides support in tailoring products or solutions across the Smart Buildings and Smart Power divisions to meet the unique needs and preferences of different customer segments. • Establishes authority and expertise in a field & tailors communication to resonate with a targeted audience, enhancing engagement and driving brand recognition and loyalty in a cohesive manner. • Implements personalized marketing tactics (such as targeted emails or recommendations, event engagement, industry thought leadership) to engage.

Qualifications for the role

• Bachelor's degree in engineering, Marketing, Business Administration, or a related field.
• At least 15+ years of experience in the industry with strong background of sales, marketing, and product management
• Strong analytical skills to understand complex market dynamics, customer behavior, and marketing effectiveness.
• Excellent communication and presentation skills to collaborate with senior stakeholders and engage diverse customer segments.
• Exceptional project management skills to coordinate large-scale marketing activities and campaign execution.
• Methodical thinker with an initiative-taking approach to identifying and leveraging market opportunities.
• Collaborative mindset to work effectively with the Global ELSB/SP Marketing Leader and other senior stakeholders.
• Collaborative leader with proven experience of building communities of knowledge and practice sharing
• Proven experience in mobilizing diverse employee and customer groups for change initiatives.

More about us

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory