Summary
This dynamic role encompasses the management of various facets such as inbound and outbound marketing, lead nurturing, and marketing operations, with a keen focus on driving Sales Accepted Leads (SAL) to bolster revenue growth.

Job description

A Demand Generation Manager adepts at understanding the nuances of the target market and competition, thereby curating compelling content and campaigns across multiple channels to captivate and cultivate prospects.
By harnessing the power of marketing automation, a Demand Generation Manager aims to maximize campaign impact through heightened awareness, engagement, and conversion rates, ensuring personalization and efficiency. Collaborating closely with sales teams, a Demand Generation Manager guarantees a seamless transition of leads, fostering effective follow-ups and successful deal closures, while persistently refining strategies to enhance the performance and quality of SALs.

FUNCTIONAL RESPONSIBILITIES AND DUTIES
• Cooperate closely with Demand Generation Execution in HQ to identify or adopt best practices for achieving Company business goals.
• Conduct quantitative and qualitative research to understand the target audience, market trends, and competitive landscape in cooperation with the global teams.
• Participate in developing clear and compelling offering positioning and messaging based on customer needs and competitive differentiation.
• Craft value propositions that resonate with target customers and effectively communicate the product's unique benefits.
• Collaborate on developing and executing go-to-market strategies for new product launches and feature releases, ensuring alignment with product development, sales, and marketing teams.
• Create strategies and implement tactics to attract potential customers and generate leads through channels such as email marketing, content marketing, social media, SEO, PPC advertising, events, and webinars.
• Develop and localize relevant and compelling content to engage prospects at different stages of the buyer's journey, including blog posts, whitepapers, eBooks, case studies, videos, infographics, and emails.
• Plan, execute, and optimize multi-channel marketing campaigns to drive awareness, engagement, and conversions.
• Cooperate with global marketing teams to leverage marketing automation tools for process streamlining, lead nurturing, campaign tracking, and performance reporting.
• Ensure alignment between marketing and sales teams to foster a cohesive approach towards revenue generation and customer acquisition.
• Segment the target audience based on demographics, behavior, and preferences to personalize marketing messages and campaigns.
• Continuously test different strategies, messaging, and channels, and collect feedback from sales and customers to optimize performance.
• Plan and coordinate the work of colleagues in accordance with superior's instructions, be responsible for the performance of the tasks entrusted to it in accordance with established procedures and processes and prioritize tasks of colleagues in order to meet established objectives and achieve required results.
• Perform conceptual, systemic, creative and methodical activities.
• Carry out other work according to the instructions of a managing employee in accordance with the activity of the department and the company.

REQUIREMENTS
Education:

Bachelor's degree in Marketing, Business, Communications or a related field is required.

Experience:

• 2+ years of experience in demand generation, digital marketing or lead generation, preferably in a B2B environment

• Experience in a SaaS, technology, or B2B industry is preferred.

• Experience with webinar platforms and event marketing strategies.

Knowledge:
• Strong understanding of digital marketing channels, including email marketing, SEO, paid media, and content syndication.

• Excellent communication and collaboration skills to work cross-functionally with sales, content and product teams.

• Self-starter with a results-driven mindset and attention to detail

• General knowledge of security software
• Able to effectively prioritize and manage multiple tasks and deadlines
• Well-developed interpersonal and organizational skills
• MS Office: advanced

Language:
• English C1

Communication:
• Excellent oral and written communication skills

Managerial skills:
• N/A

Personal characteristics:
• Attention to detail

ESET is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The base salary range for this position is $90,000-$110,000 including eligibility for bi-annual bonus based on meeting target goals. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.

Benefits
Health & well-being

• Cigna Medical Plan
• Cigna Dental Plan
• EyeMed Vision Plan
• Reliance Standard Life Insurance
• Reliance Standard Long Term Disability Plan
• HealthJoy Employee Assistance Program
• Cigna Supplemental Insurance
• Lifestyle Spending Account
• Bi-Weekly Mediation Series
• On-site Gym and shower facilities

Family

• Volunteer Day off
• Paid Time off
• Tuition Reimbursement
• Birthing Parent Match
• Pet Insurance

Office

• Recreational Zone
• Coffee & Snacks
• Parking Benefit

Other

• Benefit Hub - Discounts on travel, cars, electronics, etc...
• 401(k) retirement savings
• ESET's Charitable Contributions Program
• Referral Program

Primary location
San Diego

Additional locations

Time type
Full time