Head - Marketing & Corporate Communication - Southern & Eastern Asia

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

Regional Managing Director - S&E Asia

Your role and responsibilities

In this role, you will have the opportunity to develop and implement marketing automation as a key enabler of targeted customer communications and lead generation to maximize marketing's business impact. Each day, you will manage and deploy marketing automation platforms and tools. You will be responsible for establishing and propagating B&R brand internally and externally and also showcase your expertise by providing consultation on marketing and customer journey strategies and operational services to execute effective marketing and lead generation campaigns. The work model for the role is: #Li_onsite This role is contributing to the Robotics & Discrete Automation in Pune, India. You will be mainly accountable for: • Plan and execute internal and external events while ensuring alignment with budget and corporate guidelines. • Strengthen B&R's brand presence through digital marketing, technology seminars, and strategic positioning. • Collaborate with the sales team to focus on target sectors, promote technology, and drive impactful marketing initiatives. • Prepare and manage regional/country marketing budgets, prioritizing activities based on market dynamics. • Monitor competitors' market presence, measure event effectiveness, and provide insights to management for strategic decision-making.

Qualifications for the role

• Engineering degree in Electrical, Electronics, Instrumentation & Control, or Mechatronics; MBA is a plus.
• 8-10 years of experience in automation industry sales and marketing.
• Strong leadership skills with the ability to manage and collaborate with multi-cultural international teams.
• Strategic thinker with the ability to influence key decisions while maintaining integrity and professionalism.
• Quality-focused approach to marketing activities, ensuring effectiveness and brand consistency.
• Strong analytical and numerical skills with proficiency in CRM software.
• Excellent communication skills, both internal and external, with fluency in reading and writing in English.
• Willingness to travel regularly within region (approximately 30%)

More about us

The Machine Automation Division offers integrated automation solutions based on programmable logical controllers, industrial PCs, servo motion, industrial transport systems and machine vision. It also provides software for engineering and optimization. The range of solutions are mainly used by machine builders for various types of series machines, e.g. for plastics, metals, printing and packaging. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory "It has come to our attention that the name of ABB is being used for asking candidates to make payments for job opportunities (interviews, offers). Please be advised that ABB makes no such requests. All our open positions are made available on our career portal for all fitting the criteria to apply. ABB does not charge any fee whatsoever for recruitment process. Please do not make payments to any individuals / entities in connection to recruitment with ABB, even if is claimed that the money is refundable. ABB is not liable for such transactions. For current open positions you can visit our career website https://global.abb/group/en/careers and apply. Please refer to detailed recruitment fraud caution notice using the link https://global.abb/group/en/careers/how-to-apply/fraud-warning"