Reports To: Marketing Director

Location: Dweck HQ

[Minimum Two Days in Office/Week (Mon + Wed), Local Candidates Only, Site Visits Required to Portfolio Communities]

Dweck Properties is seeking an experienced Marketing Manager to be based out of our Washington, D.C. office. Reporting to the Marketing Director, this position is responsible for generating high quality prospective renter traffic for our portfolio of 16+ apartment communities located across the DMV. They will also manage and be supported by our Marketing Coordinator. As this role directly supports our operations and property teams, our ideal candidate has a deep understanding of property management with expert sales, communication, and customer service skills. This person will entirely own our lead generation strategy and implementation to meet our occupancy goals, while also overseeing additional global projects to support the Marketing and Operations department.

This position focuses on analytics, data-driven decision-making, and highly organized project management. The ideal candidate should excel in tracking performance metrics, optimizing processes, and ensuring efficient execution of strategic initiatives. While there are some brand/creative support opportunities in this role, they are minimal.

This is an exciting opportunity to be a part of an energetic, very collaborative team that is dedicated to continuously challenging and improving upon the status quo. We're a nimble, dynamic company and our ideal candidate is open to (and excited by) potential shifts in responsibilities, adapting to our portfolio's latest needs in an ever-changing market.

On a typical day, you will:

1. Own and drive all strategies to generate qualified prospective renter traffic, including but not limited to:

a. Advertising - ILSs, digital ads (PPC, paid search, remarketing)

b. Outreach - Events, partnerships, sponsorships, community relations, etc.

c. Community Collaboration - Work with site teams to determine the best demand generation initiatives, areas for opportunity, property-specific insights, etc. Help on-site staff overcome leasing challenges, specifically on stale units or difficult floor plans

d. Budgets - Adjust as needed to optimize ROI

e. Monthly Marketing Campaigns - Participate in design and ideation

f. Some Reputation Management and Written Communication support

2. Ensure optimal conversion ratios to meet leasing and occupancy goals by:

a. Closely monitoring leasing and exposure trends to proactively adjust strategies to maintain healthy lead flow and conversions

b. Developing and compiling reports that use data to analyze and optimize lead generation strategies and budgets in real time, focusing on ROI and conversion KPIs

c. Optimizing sales copy and cadence within CRM/email platforms

d. Providing sales teams with trainings/support, troubleshooting, and improving upon any technical issues

e. Identifying opportunities for automated or manual lead nurture touch points with relevant and compelling content to help improve conversions

f. Working with marketing and training to create more tailored, effective, and memorable experiences for our prospects in their renter journey from lead to tour to lease

g. Understanding the market/comp set to remain competitive

3. Oversee our Marketing Coordinator, managing their projects and tasks to ensure accuracy, efficiency, and alignment with business objectives, as well as supporting the coordinator's career growth and development through mentorship, feedback, and skill-building opportunities.

4. Audit and troubleshoot Marketing Technology, including:

a. Property management software/APIs to ensure proper lead flow, syndications, source attribution, automations, etc. as needed

b. Access/logins for Marketing Technology Platforms

c. Access/logins/content for social media and YouTube (minimal)

5. Work with Training and Marketing departments to help onboard, train, and refresh team members on Marketing best practices

6. Project manage vendors and third-party partners as needed

7. Manage additional global projects to drive renter interest as needed, for example:

a. Student Housing & International Student Partnerships

b. Property Signage Updates

c. Renovation Marketing Strategies

d. Floor Plan Drawings/Updates

e. Affordable Housing Programs

f. Preferred Employers / Military Marketing

8. Manage administrative tasks crucial to the success of our company, including but not limited to invoice approvals, coding audits, reclasses, variance notes/updates in property budgets, financial reporting, etc.

This position requires occasional, local travel in NoVA, DC, and MD. This role will require some additional working hours during times of emergency or during times of business criticality.

Recommended Skills:

• Experience and a proven track record of multifamily demand generation/leasing strategy
• Experience in people and project management, and a customer service role (internal or external client facing)
• Impeccable organization and time management skills, with enthusiasm for processes and procedures
• A strong knowledge of the DMV multifamily market, including portfolio comps and pricing insights to help drive strategic leasing improvements
• Proficient in Excel, Canva, Meta Business Suite

Requirements

We're looking for:

• Undergraduate Degree in Marketing, Communications, Business, Property Management, or additional 2 years of relevant experience
• 2-4 years of experience in property management and/or demand generation in a real estate capacity
• Highly experienced in Yardi/Rent Café or property management CRM software
• Highly organized and detail oriented
• Outstanding verbal and written communication skills
• Strong aptitude for metrics tracking/data analysis as a means to inform higher level strategic thinking
• Basic graphic design skills.
• Basic understanding of brand management/consistency/application
• Ability to think "big picture" while also managing logistics and execution
• Ability to respond quickly to inquiries and stay organized in a fast-paced environment
• Positive attitude with a "How can I help you?" approach to work

As a Dweck Ambassador, your commitment contributes to making us a best place to work and live at by:

• Approaching work with a positive spirit of cooperation and goodwill to each other.
• Improving and enhancing customer experience for our residents, prospects, vendors, and partnerships.
• Actively participating in creating an environment of acceptance and respect to a diverse, equitable and inclusive work environment.
• Identifying and articulating personal motivators and harnessing personal motivation to set and achieve goals for personal and professional development.
• Professionally communicate clearly, concisely, and appropriately in a verbal and written manner.
• Working with integrity to deliver quality work based on our standards.
• Effectively managing your workday by using time intentionally and productively.
• Honoring your commitments to be a dependable individual and team player.

Enjoy a variety of perks and benefits including:

• Money - Competitive pay and bonuses, Team Member Referral program.
• Wellness - Comprehensive health, dental and vision insurance, life/AD&D, short-term/long-term disability.
• Paid time off - holidays, vacation, sick, and bereavement.
• Retirement - Company matched 401K.
• Perks - Apartment rent discount, uniforms, training programs, team building events.

LIMITATIONS and DISCLAIMER: This job description only describes the general nature and illustrative level of work performed; it is not intended as an exhaustive list of tasks, responsibilities, and skills. Team members will be required to follow other job-related instructions and to perform other duties requested by their supervisor in compliance with federal and state laws. Requirements are representative of minimum levels of knowledge, skills and/or abilities necessary to perform each duty proficiently. Continued employment remains on an "at-will" basis.

About Us: Dweck owns and manages approximately 6,600+ multifamily residences in the Washington DC area, and is one of the largest apartment owner/managers in Amazon's new neighborhood in National Landing. Even more important than our array of quality properties in great neighborhoods, Dweck believes its greatest assets lie in the talent, commitment, and creativity of its team. Through a culture grounded in transparency, excellence, imagination, and empowerment, we strive to create extraordinary living experiences for our residents, every day.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Salary Description

$85-95K