Channel Marketing Manager
ABB
Channel Marketing Manager
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.
This position reports to
Director, Marketing & Communications
Your role and responsibilities
We're looking for a passionate and driven Segment Marketing Manager to join our dynamic team. In this role, you'll lead and implement marketing activities for assigned market segments, ensuring they align with our strategic goals. You'll conduct thorough market analyses using the latest tools to identify opportunities to promote new and existing products, systems, and services. Your efforts will create tailored offerings that resonate with our target segments, ensuring high levels of customer satisfaction and continuously monitoring segment performance. This is your chance to be a key player in shaping our marketing strategies and driving success. This is an exciting opportunity to make a significant impact in our ABB Drives Division in New Berlin, WI. Position Overview: As the Segment Marketing Manager, you will report to the Director of Marketing and Communications - Drive Products, US. This hybrid role (#LI - Hybrid) offers the perfect blend of remote and on-site work, allowing you to thrive in a flexible environment. You will be mainly accountable for: • Collaborates with cross-functional stakeholders to define strategic marketing plans and support relevant implementation, including communication and support to the business units to translate it into a relevant marketing strategy. • Provides support in defining the end-user value proposition and communicates it to the target segment, both internal and external, and drives sales efficiency by ensuring every salesperson possesses appropriate product and tool knowledge, including both technical and sales aspects. • Conducts market research to identify customer needs, market trends, and competitive landscape, defining product positioning, messaging, and value propositions that resonate with target audiences. • Plan and execute product launches, including coordinating with sales, marketing, and product teams. • Support the create of compelling marketing materials, such as brochures, presentations, and online content. • Gather and analyze customer feedback to inform product development and marketing strategies. • Monitor product performance and customer satisfaction, making recommendations for improvements.
Qualifications for the role
More about us
ABB Drive Products serves the industries and infrastructure segments with world-class drives and programmable logic controllers (PLC). With its products, global scale and local presence, the Division helps customers to improve energy efficiency, productivity and safety. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner.
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.
This position reports to
Director, Marketing & Communications
Your role and responsibilities
We're looking for a passionate and driven Segment Marketing Manager to join our dynamic team. In this role, you'll lead and implement marketing activities for assigned market segments, ensuring they align with our strategic goals. You'll conduct thorough market analyses using the latest tools to identify opportunities to promote new and existing products, systems, and services. Your efforts will create tailored offerings that resonate with our target segments, ensuring high levels of customer satisfaction and continuously monitoring segment performance. This is your chance to be a key player in shaping our marketing strategies and driving success. This is an exciting opportunity to make a significant impact in our ABB Drives Division in New Berlin, WI. Position Overview: As the Segment Marketing Manager, you will report to the Director of Marketing and Communications - Drive Products, US. This hybrid role (#LI - Hybrid) offers the perfect blend of remote and on-site work, allowing you to thrive in a flexible environment. You will be mainly accountable for: • Collaborates with cross-functional stakeholders to define strategic marketing plans and support relevant implementation, including communication and support to the business units to translate it into a relevant marketing strategy. • Provides support in defining the end-user value proposition and communicates it to the target segment, both internal and external, and drives sales efficiency by ensuring every salesperson possesses appropriate product and tool knowledge, including both technical and sales aspects. • Conducts market research to identify customer needs, market trends, and competitive landscape, defining product positioning, messaging, and value propositions that resonate with target audiences. • Plan and execute product launches, including coordinating with sales, marketing, and product teams. • Support the create of compelling marketing materials, such as brochures, presentations, and online content. • Gather and analyze customer feedback to inform product development and marketing strategies. • Monitor product performance and customer satisfaction, making recommendations for improvements.
Qualifications for the role
- 7+ years of experience in marketing or a related field.
- Proven track record of successful product launches and marketing campaigns.
- Experience with Portfolio Management, Product Positioning, Market Intelligence, Go-to-Market Business Strategy, Customer Insights, Content Management and/or Marketing Campaigns.
- Strong analytical skills and ability to translate data into actionable insights.
- Stakeholder relationship management and cross functional collaboration.
- Candidate must already possess a work authorization that would permit them to work for ABB in the United States.
- Preferred Experience:
- Experience in Manufacturing, Industrial and/or Automation industries.
More about us
ABB Drive Products serves the industries and infrastructure segments with world-class drives and programmable logic controllers (PLC). With its products, global scale and local presence, the Division helps customers to improve energy efficiency, productivity and safety. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner.
JOB SUMMARY
Channel Marketing Manager
ABB
New Berlin
10 days ago
N/A
Full-time
Channel Marketing Manager