Job Title: Acquisition and Demand Generation Manager

Classification: Full-Time, Exempt, At-Will

Reports to: Director of Marketing

Department: Sales and Marketing

Location: Remote: California preferred, Colorado, Arizona, Oregon, Hawaii, Florida or Oklahoma - with the ability to travel between

15-20%.

Location Status: Work will be primarily performed remotely from home office. Employee will be required to utilize personal phone and

internet services to perform telecommuting with reimbursement per Race's current flex agreement. Occasional travel to and work from other Race offices or off-site locations will be required.

Race Communications is only accepting remote candidates who reside in the following states: California, Colorado, Arizona, Oregon, Hawaii, Florida and Oklahoma. If you do not reside in one of these states, you are not eligible for remote employment.

Beware of recruiting scams posing as Race Communications. You can get more information about Race Communications at Race.com or contact our recruiting team directly.

About Us:

As the leading provider of 10G fiber internet in California, Race Communications is a company built by the needs of the communities that we serve. Working for Race means being dedicated to bringing cutting-edge fiber internet to rural and urban communities, providing opportunities, enhancing technology, and enabling access for generations to come.

Summary:

The Acquisition and Demand Generation Manager leads the Demand Generation team and plays a critical role in driving revenue growth through strategic, data-driven marketing initiatives. This position is responsible for developing and executing multi-channel demand generation strategies to attract new customers, generate high-quality leads, and enhance brand visibility. Success in this role requires a deep understanding of omnichannel advertising campaigns and the ability to optimize performance across various digital and traditional marketing channels.

The Acquisition and Demand Generation Manager exercises significant independent judgement, problem solving, and discretion in the development and implementation of demand generation and lead acquisition systems with minimal direct supervision. This individual should be able to communicate and work effectively with external service representatives and internal team members who possess a wide variety of backgrounds, personalities, and communication skills. This individual should be able to work effectively in a dynamic, fast-paced, and evolving environment while effectively managing and motivating team members. This individual must be capable of working independently, as well as collaboratively with other Race team members across teams and levels of our organization.

Qualifications and Experience:

• Eligibility for US Employment without sponsorship
• Minimum of 18 years of age
• Valid driver's license
• Bachelor's degree in Marketing, Business Administration, or a related field is preferred
• 4+ years of experience in demand generation, digital marketing, or a similar role required
• 2+ years in management or leadership role required
• Experience in the telecommunications industry preferred, with an understanding of industry-specific customer acquisition strategies and market dynamics preferred
• Strong expertise in developing and executing omni-channel ad campaigns required
• In-depth knowledge of digital marketing platforms, analytics tools, and marketing automation systems required
• Proven project management skills with the ability to manage multiple campaigns and priorities simultaneously required
• Analytical mindset, with the ability to interpret data and metrics to drive decision-making and optimize campaigns required
• The ability to effectively communicate in English, including speaking, reading, writing, and comprehension, as necessary for effective job performance and workplace communication
• Proficiency in Spanish Language desirable

Skills:

• Self-motivated, proactive, and results-oriented, with a keen eye for detail and a passion for staying ahead of industry trends.
• Strong written and verbal communication skills, with the ability to create compelling content and present findings to stakeholders
• Proficient use of MS Office applications including Teams, Word, Excel, and PowerPoint; teleconferencing applications
• Functional use of common office equipment, computers, and office software
• Strong time management skills, with the ability to manage priorities and workflow
• Commitment to accuracy and high standards for quality of work
• Ability to work with all levels of team members and management
• Excellent problem resolution and customer service skills
• Ability to deal effectively with a diversity of individuals at all organizational levels
• Strong organizational skills that reflect ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail
• Excellent verbal and written communication skills
• Ability to work on complex projects with general direction and minimal guidance
• Versatility, flexibility, and willingness to work within constantly changing priorities with a sense of urgency
• Good judgement with the ability to make timely and sound decisions
• Highly resourceful team-player, with the ability to also be extremely effective independently
• Ability to effectively present information and respond to questions

Essential Duties and Responsibilities:

Team Leadership & Strategy Development:

• Lead and mentor the Demand Generation team, providing guidance, direction, and support
• Set clear goals, delegate tasks, and monitor performance to drive efficiency and foster a collaborative environment
• Collaborate with marketing, sales, and other teams to align efforts and ensure cohesive branding and messaging
• Develop and execute demand generation strategies to drive customer acquisition and lead generation
• Align demand generation initiatives with business objectives and revenue goals
• Optimize campaigns to enhance brand visibility and maximize return on investment (ROI)

Campaign & Budget Management:

• Plan, implement, and manage omni-channel ad campaigns across traditional and digital platforms, including search, display, social media, and video
• Utilize data-driven insights to adjust strategies and improve conversion rates
• Conduct A/B testing to refine messaging, targeting, and creative elements
• Develop and manage the demand generation budget, ensuring efficient resource allocation
• Monitor ad spend, assess ROI, and make strategic adjustments to maximize impact
• Evaluate third-party vendors, agencies, and tools for campaign support

Customer Acquisition & Lead Generation:

• Develop and execute strategies to attract, engage, and convert high-quality prospects
• Collaborate with sales and marketing teams to align messaging and ensure seamless lead handoff
• Utilize marketing automation tools to capture, nurture, and track leads throughout the funnel
• Analyze lead conversion performance and implement improvements to boost lead quality and acquisition outcomes

Data Analysis & Reporting:

• Track and analyze key performance metrics, including campaign performance, lead quality, and ROI
• Provide regular reports and insights to stakeholders, highlighting trends, opportunities, and areas for optimization
• Stay up to date on industry trends, best practices, and emerging marketing technologies to continuously improve demand generation strategies

Continuous Improvement & Collaboration:

• Foster a culture of experimentation, innovation, and collaboration to drive growth
• Keep abreast of industry trends and emerging marketing technologies to enhance customer acquisition and demand generation effectiveness
• Collaborate with cross-functional teams to ensure strategies are aligned with broader business objectives

Other duties as necessary may include but are not limited to:

• Follows team procedures and guidelines, along with policies outlined in the Race Communications Employee Handbook
• Successfully complete assigned training and examinations, as well as participate in ongoing performance and development reviews, and goal setting
• Be available to participate in internal or external meetings, special functions, and professional development opportunities
• Cross-train and share knowledge with other team members
• Support routine tasks
• Maintain a professional appearance, hygiene, and demeanor

Supervisory Responsibilities:

• Policy Adherence and Team Guidelines: Ensures that the team adheres to established policies and procedures outlined in the Race Communications Employee Handbook, promoting a culture of compliance and accountability in line with organizational standards.
• Strategic Training and Development: Leads the training and mentoring of new team members, ensuring they gain the essential skills and knowledge to perform their roles effectively and safely. Works proactively to develop a long-term training strategy for the team's growth and performance improvement.
• Cross-Functional Support and Compliance: Oversees employee support across various practices within the department, ensuring that issues are addressed in alignment with company policies, applicable laws, and organizational values. Manages conflicts and fosters collaboration across functions.
• Leadership in Goal Setting and Performance Management: Guides the team to achieve long-term goals by setting performance standards, motivating the team, and providing regular, actionable feedback to help team members achieve personal and organizational objectives.
• Payroll Compliance and Issue Resolution: Ensures that timecard submission is accurate, timely, and in compliance with payroll deadlines, while addressing any discrepancies or issues. Provides direction on resolving payroll matters and ensures the team is properly supported in this process.
• Training Needs Analysis and Professional Development: Identifies broader team training needs, working to implement programs that drive professional growth and elevate team skills, while ensuring development is in alignment with company objectives and future growth.
• Conflict Resolution and Team Dynamics: Manages interpersonal issues within the team by facilitating solutions-oriented approaches, resolving conflicts effectively, and maintaining a positive, high-performing work environment that supports collaboration and mutual respect.
• Resource Allocation and Goal Alignment: Ensures the team has the necessary tools, resources, and support to succeed. Manages resources effectively, tracking progress toward aligned objectives that support both individual team success and overarching company goals.
• Regulatory Compliance and Communication: Ensures the team complies with company policies, procedures, and regulatory requirements. Promotes open and transparent communication to maintain alignment and accountability across the team and department.
• Reporting and Strategic Adjustments: Reports team performance, project updates, and challenges to upper management, using data to recommend improvements or adjustments as necessary to meet organizational targets and improve overall team performance.
• Comprehensive Supervision and People Management: Takes a leadership role in the direct supervision of team members, including interviewing, hiring, and training employees. Plans, assigns, and directs work, ensuring performance evaluations, rewarding achievements, and disciplining where needed. Addresses complaints, resolves problems, and supports overall team dynamics.

As Part of Our Team, You Will Enjoy:

• 100% Employer-paid medical, dental, vision, and life for all our employees
• 401 (k) with 100% Employer-matched up to 4% of your annual income
• Generous paid time off including sick, vacation, holiday and birthday pay
• Free Race highspeed internet and phone service where available

All offers of employment are contingent until all pre-employment requirements are met. These requirements, may include drug and background screenings as well as Motor Vehicle and DOT related screening and reporting requirements. Race will consider qualified job applicants with arrest and conviction records for employment.

Background Check: Race Communications is a Fair Chance employer abiding by Federal and applicable state Fair Chance Act (s) for all applicants and additionally abides by the LA County Fair Chance Ordinance if you are applying for a position (is) associated with our Lancaster or Palmdale offices. Except as otherwise permissible under applicable laws, you will not be asked to provide information about a conviction history unless you receive a conditional offer of employment. Race will make an individualized assessment of whether your conviction history has a direct or adverse relationship with the specific duties of the job, and will also consider potential mitigating factors, including, but not limited to, evidence and extent of rehabilitation, recency of the offense(s), and age at the time of the offense(s). If asked to provide information about a conviction history, any convictions or court records which are exempted by a valid court order do not have to be disclosed.

Incoming employees will participate in our Speedway to Success onboarding and orientation program and may be required to travel to an onboarding location other than their designated worksite for the first day. Remote employees may be required to attend in-person orientation and collect their assigned equipment on their first day. Further information will be provided closer to the hire date.

Race Communications is an equal opportunity employer who welcomes applications from individuals (with or without reasonable accommodation), with the skills, experience, and dedication to excel in their roles without regard to race, religion, color, sex/gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sex stereotype, gender identity/gender expression and sexual orientation, national origin, ancestry, physical or mental disability, medical condition, genetic information/characteristics, marital status/registered domestic partner status, age, sexual orientation, reproductive health decision-making, military or veteran status or any other basis protected by federal, state, or local law, ordinance, or regulation.

To arrange reasonable accommodation(s) for qualified individuals with disabilities, please contact recruiting@race.comto initiate the interactive process.

Updated: 04/2025