Senior Digital Marketing Specialist (w/m/d), B&R Automation

Take your next career step at B&R - a member of the ABB Group - with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At B&R - a member of the ABB Group, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences. Join the automation team at B&R- a member of the ABB Group.

This position reports to

Head of Global Marketing

Your role and responsibilities

• Based on the company's strategy, you define and implement the digital marketing strategy tailored to target markets and audiences • You drive digital marketing projects from the initial idea through to successful completion - working closely with Marketing, Sales, R&D, and IT • You are responsible for the web presence and content management in collaboration with internal stakeholders and external agencies • You manage complex projects, maintaining oversight from risk management to stakeholder engagement

Qualifications for the role

• A minimum of 8 years of professional experience in digital marketing and e-commerce, ideally a mix of in-house and agency work, preferably in the B2B sector
• Experience working with various CMS tools (e.g., AEM, Typo3)
• Strong knowledge of marketing technologies such as Digital Asset Management and Web Analytics
• Experience with project management systems like Jira or Confluence
• Deep understanding of working with diverse stakeholder groups
• Passion for the tech industry and the ability to quickly get up to speed on new topics
• Excellent communication skills in both German and English

More about us

At B&R - a member of the ABB Group, you can expect an exciting and challenging job with an individually tailored introductory training. You will work in agile teams where you have the opportunity to actively contribute and drive ideas forward. Our flexible work models (e.g. flextime, hybrid) offer you an optimal work-life balance. Our unique B&R spirit is characterized by appreciation, communication at eye level and an informal work culture. We offer you customized training and development programs as well as exciting development opportunities within the company. Numerous other B&R benefits (Parental Leave Program, Employee Assistance Program and many more) round off our offer. In order to comply with legal regulations, we refer to the minimum salary of the collective agreement of the electrical and electronics industry of € 4 215,39 gross/month. There is a clear willingness to overpay, depending on qualifications and experience. ABB's Machine Automation Division, also known to our customers as B&R, is an innovative automation company headquartered in Austria with additional offices around the world. B&R became part of ABB's Robotics & Discrete Automation division in 2017 and, together with the ABB Robotics division, employs more than 11,000 people at over 100 locations in more than 53 countries. As a leading global provider of automation solutions, B&R develops, produces and sells industrial electronics, software solutions and mechatronic solutions as well as technologies for machine and factory automation. Since 2020, B&R's automation portfolio has also included Codian brand delta robots. With its innovative solutions, B&R sets new standards and consistently exceeds its customers' expectations. We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com.