We need everyone's positive energy and innovative thinking to lead the energy transition to net zero. That's why we welcome applications from all backgrounds and experiences and have a range of flexible working options to suit everyone!

Campaign & Journey Lead

Here's what you'll be doing

npower Business Solutions (nBS) is the E.ON UK Industrial and Commercial (I&C) pillar and a market leader in the B2B energy retail sector. I&C is a £7 billion revenue business serving c20,000 customers and approximately 200,000 meter points with a view to becoming the number one B2B energy supplier in the UK.

We have an exciting opportunity for a Campaign & Journey Lead to join our team on an 18-month fixed-term contract basis. For this role, you will develop and deliver digital and non-digital campaigns that drive customer engagement, lead generation, and long-term commercial growth. You will create customer journeys and be the go-to expert for campaign execution, automation, and performance tracking. This role offers the hybrid working approach, where you will be working in the office (Solihull) approximately 1 day per week.

Key responsibilities

• Develop creative, insight-led campaign ideas that engage business energy customers and third-party intermediaries.
• Identify trends and market opportunities to inform campaign strategy.
• Work closely with data, product, sales, regulatory, and infrastructure teams to maximise performance and efficiency.
• Engage and manage external partners, such as creative agencies or telemarketing firms, to support campaign delivery.
• Ensure campaign plans are fully aligned with the broader marketing strategy.
• Managing either in-house or agency-based creative development to produce clear and compelling marketing communications.
• Developing and continually optimising automated customer journeys: tracking multiple digital touchpoints and introducing new means of engagement.
• Driving engagement with online customer services, including account portals and digital tools, including on / off boarding.
• Ensuring effective alignment with other prospect and customer communications (such as billing), through close cross-team collaboration.
• Continually developing and maintaining robust reporting processes to measure the success of campaign and journey activity.
• Manage campaign automation, A/B testing and email optimisation to maximise customer engagement and overall campaign success rates.
• Ensuring GDPR is followed, and compliance is maintained: making recommendations for any delivery aspects that could be enhanced in this regard.
• Manage consistency of brand and tone of voice in all marketing and communication materials.

What we need from you

• Strong creative and copywriting skills.
• Experience within campaign asset creation and basic data management.
• The ability to produce compelling and professional Microsoft PowerPoint presentations within brand parameters.
• An ability to unpack complexity and engage diverse audiences in solving problems.
• Lead generation skills, with stakeholder management.

It would be great if you had

• Demonstrable experience within a marketing / marketing communications-based role.
• Experience of using online marketing tools such as HubSpot or CRM.
• A track record of successful commercial delivery and sustained value creation.
• Marketing agency and client experience.
• Experience within the UK Energy industry.

Here's what you need to know

• Award-Winning Benefits : Our market-leading benefits package includes 26 days of holiday plus bank holidays, a generous pension scheme, life cover, bonus opportunities, and access to 20 flexible benefits with tax and/or NI savings. Recognised with the Personnel Today Reward, Recognition and Benefits Award 2022, our benefits truly stand out.
• Recognised for Family-Friendly and Hybrid Policies : In 2024, we earned Double Recognition at the Personnel Today Awards for our exceptional family-friendly and hybrid working initiatives. Let's discuss how we can work together flexibly.
• Inclusive Employer : As the only energy company in the Inclusive Top 50 UK Employers (currently ranked 8th), we're committed to equal opportunities, diversity, and fairness for everyone.
• Support for Disabled Applicants : As a Disability Confident Employer, we guarantee an interview for all disabled candidates who meet the minimum role criteria.
• Development Opportunities : With inclusive talent networks, learning resources, and skill-building programs, your career growth is a priority.

At a glance

Reference no.: 236445 Closing date: 01/05/2025 Salary: £51,620 - £65,907

Get in touch

For more information about the role please contact fiona.carver@eon.com - please note, CVs sent directly will not be considered

About us

E.ON is a privately owned international energy company. Our 75,000 colleagues in 15 countries work daily towards the improvement of technical innovations and user-friendly customer solutions for the new energy world. We are the first large energy company to focus more heavily upon the energy of the future through our three business areas of energy networks, renewable energies and customer solutions.

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