Responsibilities

• Create emails, landing pages, and reports within Marketo
• Program, configure, test, launch, and maintain Marketo campaigns
• Create engagement and scoring programs to support the marketing organization
• Assist in the technical conceptualization of Marketo programs that will support demand creation, engagement nurturing, and scoring program strategy
• Advise marketing colleagues of best practices for structuring and executing campaigns
• Monitor and report on effectiveness metrics related to tactics and programs managed by the MAP and related applications; make recommendations on ways to improve
• Upload lists into the MAP, including ensuring the list data is clean and only contains available field values.
• Create and maintain an email calendar, and analyze frequency of send as related to email fatigue
• Conduct QA testing to ensure programs are working as intended
• Conduct A/B testing on marketing programs to maximize the effectiveness of tools and processes
• This position is hybrid out of Northbrook, Raleigh, or Bentonville

Qualifications

• Bachelor's degree in marketing or related fields
• 1-3 using Marketo or similar marketing automation technology
• Experience working in a fast paced environment
• Strong writing and presentation
• Collaboration, project planning and management
• Customer-centric orientation
• Analytical skills
• Capabilities and experience working with cross-functional peers
• Team player
• Basic knowledge of demand generation strategies and MAP/CRM tools

What we offer:

Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $51,000 to $65,000 and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 5% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).

Learn more:

Curious? To learn more about us and the work we do, visit our company page www.UL.com