About the job Lead Generation Virtual Assistant (Instagram & Facebook)

Job Title:
Lead Generation Virtual Assistant (Instagram & Facebook)

Project Duration:
15 hours a week

Compensation:
$5/hour

Job Summary:

We are seeking a detail-oriented and proactive Lead Generation Virtual Assistant to support lead generation efforts on Instagram and Facebook. The goal is to build authentic engagement and convert followers into high-ticket program clients through relationship-building and non-intrusive outreach. The VA will use existing content and brand voice to initiate conversations and drive warm leads into the funnel.

Key Responsibilities:

Engagement & Outreach:

• Conduct daily engagement with ideal client profiles on Instagram and Facebook
• Follow and interact with followers of competitor/coaches accounts
• Respond and reach out via DMs using pre-approved scripts and custom messages
• Invite and encourage potential leads to join the Facebook group when appropriate

Lead Research & Targeting:

• Identify high-quality prospects by reviewing content, bios, and account activity
• Engage with posts, stories, and comments to build familiarity before messaging
• Adjust engagement strategy depending on platform features and audience behavior

Daily Reporting:

• Update a Google Spreadsheet with engagement activity, including:
  
  • Name
  • Instagram/Facebook handle
  • Engagement notes
  • Message status (e.g., reached out, responded, followed up)
• Provide updates and ask questions in the dedicated Slack channel

Qualifications:

• Proven experience in social media lead generation, especially for coaches or high-ticket offers
• Strong knowledge of Instagram and Facebook engagement best practices
• Excellent English communication and writing skills
• Experience with Slack, Google Sheets, and CRM tools is a plus
• Ability to adapt voice and tone based on brand guidelines
• Reliable internet connection and ability to work flexible hours (UK timezone preferred)

Reporting & Tools:

• Daily updates via Slack
• Lead tracking in Google Sheets
• Communication templates provided and customized with client input