Director, Digital Marketing and Demand Generation
National Association of Broadcasters
About National Association of Broadcasters (NAB)
NAB is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age.
About NAB Show
The NAB Show is the world's leading trade event for professionals in the broadcast, media, and entertainment industries, held annually at the Las Vegas Convention Center. Organized by the National Association of Broadcasters, it brings together tens of thousands of attendees from over 160 countries and features hundreds of exhibitors ranging from established industry giants to innovative startups. At its core, the NAB Show is where the future of content and entertainment is shaped. It spotlights next-generation technologies and emerging business trends across the entire content lifecycle-from creation and production to distribution and monetization. The show floor is packed with the latest advancements in areas such as artificial intelligence, streaming, cloud virtualization, sports media, and the creator economy, giving attendees hands-on access to cutting-edge tools and solutions. Beyond the exhibits, the NAB Show offers a robust conference program with expert-led sessions, workshops, and networking events. These experiences foster collaboration, innovation, and knowledge-sharing among a diverse global community of broadcasters, content creators, producers, technologists, and business leaders.
Summary
The NAB Show seeks a strategic, data-focused, and results-driven Director, Digital Marketing & Demand Generation to lead digital campaigns and drive exhibitor and attendee registrations. This role is responsible for building and managing paid and organic lead generation initiatives across digital channels, with a focus on growth opportunities for industry exhibitors. The ideal candidate combines deep expertise in digital marketing, campaign analytics, and B2B demand generation with exceptional communication and project management skills.
Essential Functions
Develop, execute, and optimize paid and organic lead generation campaigns across digital platforms (including search, social, display, and email) to drive exhibitor and attendee registrations, with a special focus on emerging industry segments.
Monitor, evaluate and refine campaign performance using analytics tools to maximize marketing effectiveness and ROI, continuously enhancing the marketing mix.
Author, schedule and coordinate exhibitor and sponsor promotional and operational communications, ensuring consistency with the editorial calendar and integration across all exhibitor touchpoints.
Collaborate with cross-functional teams to align campaign messaging, timing and targeting with overall event objectives.
Conduct audience segmentation and targeting to ensure campaigns reach high-value prospects and decision-makers.
Report on key performance indicators (KPIs) and campaign results, providing actionable insights and recommendations for ongoing improvement.
Stay current on digital marketing trends, tools and best practices to ensure NAB Show remains at the forefront of exhibitor and attendee engagement.
Demonstrate exceptional communication and collaboration skills by working effectively with cross-functional teams, stakeholders and external partners to ensure alignment, share insights and drive successful campaign outcomes.
Manage multiple campaigns simultaneously with strong organizational skills, oversee vendor relationships to ensure timely and quality deliverable, and maintain meticulous attention to detail to guarantee accuracy and consistency across all marketing initiatives.
Other duties as assigned.
Required Education and Experience
Bachelor's degree in marketing, communications or a related field. is preferred.
5+ years of experience in digital marketing, demand generation or related roles.
Proven success managing multi-channel digital campaigns (paid and organic) with measurable results in lead generation and pipeline growth.
Solid collaboration, communication and presentation skills
Strong analytical skills with experience using web analytics, CRM and marketing automation platforms.
Excellent writing, editing and project management skills.
Preferred Education and Experience
MBA degree.
Experience working in B2B events or media/technology sectors.
Work Location and Schedule
This position is eligible for NAB's Hybrid Work Schedule of three days (Monday, Tuesday and Wednesday) in the D.C. office each week. This person must have the ability to travel domestically up to 5% of the time.
NAB is an equal opportunity employer. NAB strictly prohibits all forms of unlawful discrimination and/or harassment, including discrimination and/or harassment of employees or job applicants on the basis of legally protected status or condition.
NAB is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age.
About NAB Show
The NAB Show is the world's leading trade event for professionals in the broadcast, media, and entertainment industries, held annually at the Las Vegas Convention Center. Organized by the National Association of Broadcasters, it brings together tens of thousands of attendees from over 160 countries and features hundreds of exhibitors ranging from established industry giants to innovative startups. At its core, the NAB Show is where the future of content and entertainment is shaped. It spotlights next-generation technologies and emerging business trends across the entire content lifecycle-from creation and production to distribution and monetization. The show floor is packed with the latest advancements in areas such as artificial intelligence, streaming, cloud virtualization, sports media, and the creator economy, giving attendees hands-on access to cutting-edge tools and solutions. Beyond the exhibits, the NAB Show offers a robust conference program with expert-led sessions, workshops, and networking events. These experiences foster collaboration, innovation, and knowledge-sharing among a diverse global community of broadcasters, content creators, producers, technologists, and business leaders.
Summary
The NAB Show seeks a strategic, data-focused, and results-driven Director, Digital Marketing & Demand Generation to lead digital campaigns and drive exhibitor and attendee registrations. This role is responsible for building and managing paid and organic lead generation initiatives across digital channels, with a focus on growth opportunities for industry exhibitors. The ideal candidate combines deep expertise in digital marketing, campaign analytics, and B2B demand generation with exceptional communication and project management skills.
Essential Functions
Develop, execute, and optimize paid and organic lead generation campaigns across digital platforms (including search, social, display, and email) to drive exhibitor and attendee registrations, with a special focus on emerging industry segments.
Monitor, evaluate and refine campaign performance using analytics tools to maximize marketing effectiveness and ROI, continuously enhancing the marketing mix.
Author, schedule and coordinate exhibitor and sponsor promotional and operational communications, ensuring consistency with the editorial calendar and integration across all exhibitor touchpoints.
Collaborate with cross-functional teams to align campaign messaging, timing and targeting with overall event objectives.
Conduct audience segmentation and targeting to ensure campaigns reach high-value prospects and decision-makers.
Report on key performance indicators (KPIs) and campaign results, providing actionable insights and recommendations for ongoing improvement.
Stay current on digital marketing trends, tools and best practices to ensure NAB Show remains at the forefront of exhibitor and attendee engagement.
Demonstrate exceptional communication and collaboration skills by working effectively with cross-functional teams, stakeholders and external partners to ensure alignment, share insights and drive successful campaign outcomes.
Manage multiple campaigns simultaneously with strong organizational skills, oversee vendor relationships to ensure timely and quality deliverable, and maintain meticulous attention to detail to guarantee accuracy and consistency across all marketing initiatives.
Other duties as assigned.
Required Education and Experience
Bachelor's degree in marketing, communications or a related field. is preferred.
5+ years of experience in digital marketing, demand generation or related roles.
Proven success managing multi-channel digital campaigns (paid and organic) with measurable results in lead generation and pipeline growth.
Solid collaboration, communication and presentation skills
Strong analytical skills with experience using web analytics, CRM and marketing automation platforms.
Excellent writing, editing and project management skills.
Preferred Education and Experience
MBA degree.
Experience working in B2B events or media/technology sectors.
Work Location and Schedule
This position is eligible for NAB's Hybrid Work Schedule of three days (Monday, Tuesday and Wednesday) in the D.C. office each week. This person must have the ability to travel domestically up to 5% of the time.
NAB is an equal opportunity employer. NAB strictly prohibits all forms of unlawful discrimination and/or harassment, including discrimination and/or harassment of employees or job applicants on the basis of legally protected status or condition.
JOB SUMMARY
Director, Digital Marketing and Demand Generation
National Association of Broadcasters
Washington
7 days ago
N/A
Full-time
Director, Digital Marketing and Demand Generation