Imagine360 is seeking a Demand Generation Manager to join our team! The Demand Generation Manager will help take our growth to the next level by developing and executing product level campaigns that drive lead generation and pipeline growth that meet company targets. The ideal candidate will have experience in collaborating with sales and product marketing to create and execute multi-channel campaigns and leverage data insights to optimize initiatives. If you are passionate about managing impactful campaigns and optimizing marketing strategies to achieve business goals this opportunity is for you.

Position Location: 100% remote

Responsibilities include but are not limited to:

• Campaign Execution: Design and implement both short-term and long-term multi-channel campaigns (email, webinars, PPC, social, web content) to achieve target MQL, SQL, pipeline, and bookings goals.
• Collaborative Content Strategy: Partner with our Product Marketing team to understand the value propositions of products, the assets available to promote in campaigns, and the target segments and personas. Leverage input on target segments and personas to guide the creation of promotional content (emails, ad copy, landing pages) tailored to the target audience. Ensure consistent messages across all channels.
• Campaign Management & Optimization: Set clear campaigns goals and metrics and continuously monitor results to refine campaign initiatives. Collaborate with Marketing and Sales Ops to implement and optimize lead qualification, scoring and routing methodologies.
• Sales Partnership: Partner with Inside Sales team for ongoing communications and closed-loop feedback on leads and programs for continuous improvement.
• Perform additional marketing tasks as needed in support of demand generation initiatives.

Required Experience/Education:

• Bachelor's degree in Marketing or related field
• 5+ years of experience in B2B demand generation, growth marketing, or a similar role within healthcare

Skills and Abilities:

• Proficiency in marketing automation and CRM platforms (Salesforce, HubSpot).
• Analytical mindset with the ability to optimize campaigns based on data and key performance metrics.
• Ability to write/edit persuasively, clearly, and succinctly.
• Strong organizational skills to manage multiple projects with high-quality, timely execution.
• Collaborative orientation with the ability to effectively partner and motivate across a wide range of functions and stakeholders.
• A proven track record of contributing positively to team culture, working collaboratively and being accountable.
• Self-starter, ability to thrive in a fast-paced, start-up environment.

What can Imagine360 offer you?

• Multiple Health Plan Options
• Company paid employee premiums for disability, and Life Insurance
• Parental Leave Policy
• 20 days PTO to start / 10 Paid Holidays
• Tuition reimbursement
• 401k Company contribution
• Professional development initiatives / continuous learning opportunities
• Opportunities to participate in and support the company's diversity and inclusion initiatives

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Imagine360 is a health plan solution company that combines 50+ years of self-funding healthcare expertise. Over the years, we've helped thousands of employers save billions on healthcare. Our breakthrough total health plan solution is fixing today's one-size-fits-none PPO insurance problems with powerful, customized, member-focused solutions.

Imagine360 is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

**RECRUITMENT AGENCIES PLEASE NOTE: Imagine360 will only accept applications from agencies/business partners that have been invited to work on a specific role. Candidate Resumes/CV's submitted without permission or directly to Hiring Managers will be considered unsolicited and no fee will be payable. Thank you for your cooperation**