Business Communications Specialist

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

Business Communications Manager

Your role and responsibilities

Job Purpose To plan and execute high-impact offline events that enhance ABB's leadership in motors and genera-tors, driving brand awareness and lead generation through technical seminars, trade shows, and cus-tomer engagement activities. Key Responsibilities 1. End-to-End Event Management - Lead annual offline events (seminars,exhibitions, factory open days) from concept to post-event analysis. - Coordinate cross-functional teams (product, sales) to deliver technically accurate market-driven content. 2. B2B Audience Engagement - Design interactive experiences for industrial clients (e.g., live equipment demos, roundtable discus-sions, collaborated story sharing). - Manage attendee journeys for 50-300 participants per event. 3. Operational Excellence - Oversee vendors (venue, logistics, AV) and control budgets. - Ensure compliance with ABB's HSE standards at all events. 4. Performance Tracking - Implement lead capture and collaborate with sales on conversion follow-ups. - Analyze ROI using KPIs (attendance rates, lead quality, cost per engagement). 5. Gift Management**: - Curate technical/executive gifts (e.g., customized gifts, premium branded items). - Oversee inventory, budget, and compliance 6. Collateral Development - Lead brochure production, coordinate product teams to translate complex specs into client-friendly marketing materials. - Manage end-to-end process: content drafting (English/Chinese), design, printing, distribution. - Develop event-specific kits (agendas, signage, digital handouts).

Qualifications for the role

• Requirements
• 1.Must-Have:
• Education: Bachelor's degree or above in communication, journalists, Engineering or Business.
• Experience
• 5 years in B2B offline event planning
• Language: CET-6 (or equivalent)
• 2.Preferred:
• Knowledge of motor/generator technologies
• Experience in multinational industrial companies.
• Global communication experience

More about us

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory