Product Marketing Manager - Commercial

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This position reports to

Product Management Manager - ELIP commer

Your role and responsibilities

We are looking for a Product Marketing Manager to play a key strategic role in our organization, focused on new product introductions and market penetration. This role is responsible for developing and executing marketing strategies for the commercial product portfolio, ensuring they align with the ELIP product managers, portfolio strategies and business targets. This role demands a proactive, strategic thinker who can bring creative energy to customer-facing and digital initiatives. This position reports directly to the Commercial Portfolio Manager, with a dotted line to the Marketing Manager, and requires a minimum of 2 days presence at the ABB Iberville office. • Product Marketing Strategy: Define and drive the annual product marketing strategy for new and existing products, including market positioning, value proposition development and messaging ensuring alignment with the division's strategic pillars and business targets. This includes value proposition (with VOC) and product positioning. • Product Launch & Promotion Execution: Translate strategy into action by developing and managing the detailed roadmap for product launches and product promotional campaigns, including objectives, timelines, budgets, creative direction, stakeholder coordination, and deployment. Plan and deliver product visuals (such as photos) and supporting Market launch deliverables. • Digital Campaign Ownership of Product Launch and Promo: Develop and execute creative, integrated product digital campaigns in collaboration with digital Marketing. • Content creation: Utilize existing content and develop new materials that convey clear and engaging messages, incorporate compelling visuals, and highlight strong value propositions. This includes content creation for sales tools such as brochures, sell sheets, catalogs, and other digital tools. • Performance Monitoring: Define and track KPIs for product marketing initiatives. Provide regular performance dashboards and recommendations for improvement, ensuring all initiatives contribute to sales and market share growth. • Cross-Functional Alignment: Act as the key liaison between Product Management, Sales, and Marketing, ensuring full alignment and effective on market priorities, launch timelines, and sales enablement initiatives. • Accountability and Ownership: Oversee all marketing activities, promotion, and support the Front-End Sales (FES) organization in driving revenue of respective products. Candidates must be experienced in the creation and management of relationships with key customers and external influencers. Indirect leadership of a cross-functional execution team will be a key component to achieving objectives in this role. • Market Analysis: Coordinates with cross-functional and cross-division product marketing and sales team members to define appropriate forecasts and plans. Collects, evaluates, and shares customer research, market conditions, and competitive data, with a focus on lead times, specification acceptance, and pricing.

Qualifications for the role

• Minimum 8-10 years of experience in marketing, project management, and product management function in B2B industries (all three areas are essential to succeed in this role) including 5 years in a strategic role.
• Bachelor's degree in marketing, communications or related field.
• Exceptional organizational skills and ability to manage multiple projects autonomously and set priorities.
• Strong influence and collaboration skills; you can align with internal and external stakeholders without formal authority.
• Excellent communication skills in English and French; with a track record of engaging both internal and external stakeholders. French is required. English is also required to communicate with customers outside Quebec on a regular basis.
• Familiarity with digital marketing tools and platforms.
• Creative and positive spirit with the ability to innovate and thrive in a dynamic; changing; often pressure-packed environment.
• Analytical thinker with ability to convert insights and KPIs into actionable plans.
• Comfortable working in a matrixed; fast-paced environment with multiple priorities.
• Proficiency in market research and analysis tools.
• Experience in creating; managing marketing content.
• Proven ability to translate features to benefit.
• Strong project management; organizational skills with attention to detail.
• Knowledge of Salesforce; Smartsheet; Power BI; other data/system tools.

Benefits

• Retirement plan
• Accident insurance
• Healthcare plan
• Wellbeing program

More about us

We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. For the ninth consecutive year, ABB Canada has been recognized as one of Canada's Best Employers by Forbes magazine. Consistently ranked as one of Canada's Top 100 Employers, Montreal's Best Employers, Canada's Best Employers for Young People, Canada's Greenest Employers and a long-time recipient of the Women in Governance Parity Certification, ABB's culture and commitment is to provide a caring workplace where everyone collaborates, feels valued, respected, included and supported. Also committed to ensuring that all policies and practices respect the Employment Equity Program, we aim for our workforce to be truly representative of the four designated groups; women, aboriginal people, members of visible minorities, and/or persons with disabilities. ABB will provide reasonable accommodation to the applicant with disabilities and encourage applicants to self-identify in the application process. ABB's Military Reservist Policy offers Canada's Reserve Force members the flexibility to undergo military training and activities while maintaining job security, seniority, pay, benefits, and privileges as ABB employees, including up to 15 paid working days per year for training, as well as extended leave for operations both in Canada and abroad, ensuring seamless career integration with our nation's defense forces.