Please note that the salary information shown is a general guideline only. Salaries are based upon a candidate's experience and qualifications, as well as internal equity, market and business considerations.

LOCATION: Remote or Hybrid United States and Canada only

POSITION CLOSE DATE: June 3, 2025

WELCOME TO THE GLOBUS FAMILY OF BRANDS!

Traveling the world is incredible...don't you agree? It opens us up to new cultures and experiences. Venturing across the globe invites us to wonder and wander...to marvel and be moved. With 95 years in travel, the award-winning Globus family of brands creates vacations that offer travelers culture-rich experiences featuring must-see sights, the stories behind the scenes and countless joy-filled memories in more than 65 countries on six continents across the globe. We began as a small family company with one man, his rowboat, and a dream in Switzerland in 1928. Nine decades later, the entrepreneurial spirit and ingenuity that created this family-owned institution lives on...as well as our commitment to sustainability!

Watch a video about the Lighthouse Project to find out more about these efforts!

We are always on the hunt for exciting, team associates passionate about life and work: People who are easily inspired and excited about what they do. We offer incredible career opportunities in a variety of roles including, but not limited to: vacation planning, reservations, marketing, finance, IT, and customer care.

Company Benefits Include: Pension Plan, 401K Match, 16-26 days of vacation, Health, vision, dental and life insurance, (For associates working outside US, these benefits may vary slightly) Work from home options, and Home office internet reimbursement.

Exciting Travel Benefits? Of Course! We are a travel company

THE ROLE OF A MANAGER

In the business hierarchy, managers will be found most of the time working within a specific department of a large company. Managers help set the "how" in implementation and responsible for guiding the "who" in implementation for their department or team. Managers can also be Individual Contributors not managing a team, but a process. Job responsibilities of a manager include:

• Following the direction of upper management and the business strategy
• Communicating policy, information and strategy to their associates
• Collaborating and communicating with outside sales, vendors and internal teams
• Scheduling associate tasks, following budgets, handling payroll
• Developing plans to execute on projects, priorities and strategic initiatives at their team's level and communicating and delegating tasks to members of their team
• Overseeing the day-to-day tasks of the department and supervisors, handling escalations and monitoring key performance metrics
• Hire and train new associates or oversee training plans
• Support and mentor current associates
• Provide performance evaluations
• Approve disciplinary action, promotions
• Partner with upper management on setting team and department goals
• Suggest budget items

EXPERIENCE/EXPERIENCE REQUIRED

• Demonstrate experience in leading and managing digital campaigns, including online media, SEM, SEO, social media, online video and e-mail marketing
• 4-6 years' experience in a demand generation
• 2-5 years' experience managing teams
• Proficient in online lead generation techniques and strategies
• Knowledge of affiliate marketing programs and best practices
• Experience in email marketing and developing and executing effective email campaigns from acquisition to retention (customer lifecycle marketing)
• Strong analytical and reporting skills with the ability to analyze and present data, identify trends and make data-driven decisions

EXPERIENCE PREFERRED

The preferred candidate has noteworthy experience in the following areas:

• Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams and stakeholders
• Experience in managing and leading team members and direct reports
• Identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Working knowledge and understanding of web design principals:
  1. HTML
  2. CSS
  3. UI/UX
• Copywriting and proofing/quality instances
• Image editing and creation:
  1. Adobe Photoshop
  2. Acrobat software applications
• Microsoft Office products
• Working in a professional team environment
• Working with web developers and programmers in an IT department
• Product knowledge for GVI
• Knowledge of leisure travel industry

THE POSITION

The Demand Generation Marketing Manager is responsible for developing and executing strategies to create demand for Globus and Cosmos (in the "touring" category of travel) and Avalon Waterways (in the "river cruising" category of travel). Ultimately driving qualified leads for direct sales and revenue growth through various digital marketing campaigns. Key responsibilities for the role include:

• Develop and implement demand generation and brand awareness strategies including identifying target audiences, creating compelling messaging, and choosing the right channels to reach them, help grow each brands market share
• Plan, execute and traffic integrated digital marketing campaigns: this involves creating and optimizing campaigns across various channels, including paid advertising, social media, search engine marketing/optimization (SEM/PPC & SEO), and content marketing
• Manage and optimize digital marketing channels: this includes email marketing, social media, paid advertising, online video, and more
• Manage affiliate marketing programs, helping drive revenue growth and brand awareness through partnerships
• Assist and optimize lead nurturing programs with Sales team - helping guide prospective travelers through the sales funnel and increasing conversions
• Identify and resolve challenges within the demand generation process: this involves proactively addressing issues and finding solutions
• Administer and track budgets for digital marketing expenses
• Analyze, track and report on campaign performance: this involves tracking key performance indicators (KPIs) and identifying areas for improvement
• Conduct market research and competitive analysis: this involves understanding the market landscape and identifying opportunities for growth
• Manage database marketing efforts, including resources and associates to implement customer one-to-one journey mapping and marketing automation
• Develop one-to-one email marketing initiatives to drive consumer interest and website traffic resulting in sales and leads
• Provide training and support to direct reports and team members: this involves sharing best practices and ensuring that team members are equipped to succeed
• Ability to attend in-person meetings each quarter or as needed in Denver, Colorado headquarters.

EDUCATION

The preferred candidate will hold a bachelor's degree in a related marketing or communications field and four to six years' experience in a related field.

THE DEPARTMENT

The function of the North America Marketing Department is to generate demand for the Globus family of brands travel products amongst the travel-trade and consumers in the US and Canada. This includes campaign planning and execution, promotional planning and direction, content management, external communication to our key audiences, and strategic direction for product. Key internal audiences include Marketing, Communications, Inside and Outside Sales, Product, Operations, IT across North America.

EEOC

Globus family of brands is an equal opportunity employer. We prohibit discrimination and harassment of any type and afford equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.