Product Marketing Specialist

ABB
Product Marketing Specialist Building Automation m/f/d
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.
Your role and responsibilities
This strategic role focuses on developing and implementing the marketing strategy for our range of building management solutions, including Airon, DoGate, Edge, and KNX offerings, in the French market. Your responsibilities: Develop and implement a marketing strategy aligned with the needs of the French market for building management solutions. Oversee product lifecycle management, including streamlining offerings for better visibility and efficiency. Work closely with sales teams to support sales development through appropriate tools and training. Analyze the market and competition to identify growth opportunities and adapt existing offerings. Coordinate product launches, including the creation of marketing materials (catalogs, training tools, communication).
Qualifications for the role
More about us
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.
Your role and responsibilities
This strategic role focuses on developing and implementing the marketing strategy for our range of building management solutions, including Airon, DoGate, Edge, and KNX offerings, in the French market. Your responsibilities: Develop and implement a marketing strategy aligned with the needs of the French market for building management solutions. Oversee product lifecycle management, including streamlining offerings for better visibility and efficiency. Work closely with sales teams to support sales development through appropriate tools and training. Analyze the market and competition to identify growth opportunities and adapt existing offerings. Coordinate product launches, including the creation of marketing materials (catalogs, training tools, communication).
Qualifications for the role
- Technical or commercial training in the fields of control and automation.
- Significant experience in building automation, particularly in managing connected offerings.
- Proven skills in business development and marketing analysis.
- Proficiency in software tools such as ETS.
- Good level of English (minimum B2).
More about us
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory
JOB SUMMARY
Product Marketing Specialist

ABB
Lyon
3 days ago
N/A
Full-time
Product Marketing Specialist