About BrightLocal

We're currently hiring a full-time Performance & Demand Generation Manager, but this will take time. To bridge the gap and accelerate progress against our MQL goals, we're looking for an experienced contractor to:

• Take over paid performance campaigns
• Deliver MQL growth
• Lay down scalable systems in Hubspot, including nurture workflows and lead gen infrastructure, that our permanent hire can pick up and run with.

Goals of this role

• Stabilise and improve our paid media performance
• Drive high-quality MQLs to meet growth targets
• Build foundational, scalable lead gen and lifecycle workflows
• Set up HubSpot-based infrastructure (including leveraging in-built AI tools) that drives long-term results

Key responsibilities

Short-term: Stabilise performance

• Audit and optimise paid campaigns (Google Ads,, Meta, StackAdapt):
  
  • Audit current paid media campaigns and recommend budget reallocations
  • Optimise creative, targeting, bidding, and landing pages to reduce CPL and increase MQLs
  • Set up or improve campaign-level reporting using HubSpot campaign tools and attribution models
• Attribution & reporting
  
  • Set up or enhance campaign tracking and funnel performance visibility using Hubspot

Build for scale: Set up growth infrastructure

• Lifecycle email nurture workflows
  
  • Design and implement automated email journeys for new leads segmented by product interest, persona, or behaviour
  • Apply Breeze Intelligence to surface and act on behavioural triggers, drop-off points, and optimisation opportunities
  • Use HubSpot's AI-powered content assistant for rapid, high-quality copy production

• Lead gen workflow automation
  
  • Build automated lead capture → qualification → nurture → sales hand-off processes
  • Ensure lead routing and enrichment are accurate and documented
  • Integrate lead gen campaigns across webinars, content, and paid acquisition into Hubspot workflows
  • Use Breeze Intelligence and predictive lead scoring to refine targeting and qualification

• Lead scoring model setup
  
  • Design and implement lead scoring models in Hubspot based on BrightLocal's ICPs.
  • Use a combination of firmographics (e.g., company size, sector), engagement data (e.g., pageviews, email clicks), and intent signals to define scoring logic
  • Leverage Hubspot AI and Breeze Intelligence to support model development and future refinement
  • Align scoring with sales handoff thresholds and pipeline readiness
• Conversion rate optimisation (CRO)
  
  • Run A/B tests on landing pages and lead capture flows
  • Optimise forms, CTAs, and smart content to drive more conversions from existing traffic
  • Deploy personalised CTAs and smart content blocks based on lifecycle stage, persona, or lead score

• Measurement & handover
  
  • Build or enhance dashboards to track MQLs, CPL, ROI, and campaign performance
  • Document all workflows, scoring models, and automation logic for smooth handover
  • Provide a transition report and playbooks for the incoming full-time hire

What we're looking for

• B2B SaaS experience with strong results in demand generation and paid performance
• Expert-level Hubspot user, especially in:
  
  • Breeze Intelligence
  • Lead scorng model setup (from scratch)
  • Lifecycle automation workflows
  • AI-powered content/email generation
  • Attribution and campaign reporting
• Proven track record managing £XXk+ monthly paid budgets
• Strong project documentation and stakeholder communication skills
• Able to work independently and hit the ground running
• Availability to work in UK timezone or with overlapping hours

Deliverables we expect

• Paid campaign audit & optimisation roadmap
• Email nurture and lead gen workflow maps & Hubspot implementation
• Fully implemented lead scoring model aligned to BrightLocal's ICPs
• Attribution and funnel performance dashboard
• Landing page and lead gen asset performance benchmarks
• Documentation and playbooks for campaign setup, scoring logic, routing rules, and handover