Job Summary

As a Marketing Manager at Measurement Solutions MEA, you will be responsible to enable the marketing strategies including sales campaigns, content creation, event management and lead generation activities. In this role, you will work across Sales, Product Management and Marketing functions in MEA and other World Areas.

In this Role, Your Responsibilities Will Be:

Program Execution & Management

• Plan, coordinate, and implement integrated marketing programs, including demand generation and customer engagement initiatives
• Manage timelines, budgets, and resources to ensure smooth program execution
• Collaborate with internal teams (product, sales, content, and creative) to develop compelling marketing and sales campaigns
• Play a lead role in organizing and coordinating events, trade shows, and other marketing activities

Campaign Performance & Optimization

• Monitor, evaluate, and analyze the impact of marketing programs through performance metrics and return on investment data.
• Optimize campaigns based on data-driven insights and industry standard processes.
• Provide reports and insights to customers on campaign performance and recommendations.

Cross-functional Collaboration

• Drive engagement with sales and product management teams to align marketing programs with lead generation and revenue goals
• Work closely with content and design teams to build engaging assets for marketing campaigns
• Be a liaison between product management and graphics team to make and maintain marketing collateral, such as brochures, presentations, and promotional materials at one SharePoint site
• Manages the relationship with outside vendors when developing marketing collaterals, translations, video, advertising, etc. ensuring efficient quality at the best possible cost.

Market Research & Audience Engagement

• Conduct research on target markets, audience behavior, and competitive trends to refine marketing strategies through tools provided
• Engage with customers through surveys, feedback loops, and community-building initiatives
• Support event planning, webinars, and sponsorships as part of broader marketing programs

Daily tasks will consist of;

• Coordinate and support various events, including Technology Days, third-party events, and Enterprise events, along with logistics such as demo movement and hotel catering arrangements.
• Manage lead follow-up and tracking through the CRM system.
• Assist in developing marketing processes and maintaining internal databases (e.g., demo database).
• Liaise with and manage vendors for giveaways, print materials, hotel bookings, and video production.
• Analyze event participation and outcomes in collaboration with the marketing team to support decision-making and campaign effectiveness.

Who You Are:

• Drive collaboration and engagement, with a focus on developing influence and leadership skills.
• Embrace technology and innovation as key enablers in addressing the world's most significant challenges.
• Demonstrate a continuous drive for professional development and improvement.
• Ability to plan, prioritize, and meet deadlines in a fast-paced environment, balancing input from various collaborators.
• Strong understanding of digital marketing channels (email, social media, content, paid advertising) with excellent project management, communication, and organizational skills.

For This Role, You Will Need:

• Bachelor's degree in Engineering, Marketing, or a related field
• 5+ years of experience in B2B marketing, communications, automation engineering, or a related domain

Preferred Qualifications That Set You Apart:

• Fluency in English, with strong written and verbal communication skills, including copywriting
• Proficiency in Microsoft Office Suite

Our Culture & Commitment to You!

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives-because we know that great ideas come from great teams. Our dedication to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide, medical insurance plans, Employee Assistance Program, tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

Our training programs and initiatives focus on end-to end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship, and coaching, project management, and on-the job training.