Who We Are

Verily is a subsidiary of Alphabet that is using a data-driven approach to change the way people manage their health and the way healthcare is delivered. Launched from Google X in 2015, our purpose is to bring the promise of precision health to everyone, every day. We are focused on generating and activating data from a variety of sources, including clinical, social, behavioral and the real world, to arrive at the best solutions for a person based on a comprehensive view of the evidence. Our unique expertise and capabilities in technology, data science and healthcare enable the entire healthcare ecosystem to drive better health outcomes.

Description

Verily is seeking an experienced Product Marketing Manager with expertise growing and scaling B2B platform SaaS solutions within healthcare. This Product Marketing Manager will help craft our Go-To-Market strategy and downstream collateral for one of Verily's core B2B healthcare solutions. Target segments may include life sciences companies, medtech, IT Operations, and/or researchers. The right candidate will bring a "full stack" product marketing skill-set which includes generating buyer insights through primary research, conducting competitive analysis, developing differentiated positioning and messaging, building GTM strategies and annual marketing plans, and developing B2B sales collateral. You will also bring a deep understanding of the life sciences and/or data generator segments, as well as the B2B purchasing process within healthcare. This position will report to a Product Marketing Lead.

In this role, roughly 50% of your focus will be on the Go-To-Market Strategy for an assigned Solution- and in doing so collaborating with product and commercial leadership on how to identify the right buyer needs to solve. Specifically, you will define key customer segments, identify and prioritize use cases, spotlight emerging market trends, report on competitor performance, and pressure-test potential product features and concepts. You will also build market sizing analyses (TAM, SAM, SOM). The other 50% of your focus will be dedicated to understanding the broader Verily portfolio, evolving how Verily positions its portfolio to specific buyer audiences, helping Verily understand key capabilities and solutions which will be most compelling to your assigned audience- and then bringing your assigned solution to life through compelling and customer-oriented marketing collateral. This will entail hands-on creation of: pitch decks, webinar decks, sales sheets, conference presentations, white papers and more. The focus of this collateral should be solution capabilities and use cases- not just technical features. In other words, this will include a direct understanding and focus on a prospective customer's worldview and problems to solve.

Responsibilities

• Develop and refine Go-to-Market (GTM) strategies for assigned solutions through data, research, and collaboration, and directly create all necessary B2B marketing materials such as pitch decks, sales sheets, and webinar content.
• Collaborate closely with the sales team to ensure the GTM strategy and value propositions are resonating in the market, and create feedback loops to refine the value proposition and product positioning. Collaborate closely with product management to identify buyers, problems to be solved, core product features and value propositions.
• Partner with the Commercial Marketing teams on paid, earned, shared and owned strategies.
• Serve as marketing strategist for new product introductions and new feature releases. Work collaboratively across product, sales, and marketing teams to ensure releases are high-value, effective, timely, and reach the right audience through the right channels.
• Create competitive landscape analyses, create deep-dives on core competitors, and use this data-driven approach to develop differentiated messages and advise product teams on strategies for building a differentiated solution.

Qualifications

Minimum qualifications

• Bachelor's degree in marketing, business or related field. Plus, 2-5 years experience in product marketing, strategic consulting, or product management with 2+ years in healthcare.
• Direct, hands-on experience building presentations for executives.
• Experience developing go-to-market strategies tailored to B2B customers including pharmaceutical companies, life sciences companies, and/or data generators.
• Experience developing benchmarks and market claims, particularly in new and/or swiftly evolving markets.
• Roll-up-your-sleeves attitude with an ability to navigate an evolving and fast-paced environment, influence at all levels and work effectively across functions and geographies.

Preferred qualifications

• MBA preferred.
• Strong executive presence and comfort working with executive stakeholders to gather inputs, develop a point-of-view and action plan, secure cross-functional buy-in and drive execution.
• Creative and methodical problem solving: bring people together to understand needs, identify options, form hypotheses, make decisions, and learn faster through feedback.
• Results focus: prioritize, plan, coordinate, track and evaluate projects, programs and processes with a strong emphasis on learning and continuous improvement.
• Comfort with ambiguity. The ability to learn quickly, iterate, and thrive in a swiftly changing environment.

Qualified applicants must not require employer sponsored work authorization now or in the future for employment in the United States.

The US base salary range for this full-time position is $103,000 - $146,000 + bonus + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.