Do you take pride in doing things right the first time? Looking for a stable job with room to grow? Ready to join a team that treats you like family? We want to hear from you!

Demand Generation Specialist - Ayer, MA

Join a Legacy. Build the Future

Catania Oils, a fourth-generation, family-owned business with 125 years of excellence in the edible oils industry, is looking for a passionate and driven Demand Generation Specialist to join our marketing team. If you thrive in a fast-paced environment, love solving problems, and know how to bring out the best in people-this is your moment.

Our Core Values Drive Everything We Do

• We Are Family - We treat every team member with respect and support, just like family.
• Own It - We take responsibility, celebrate wins, and learn from challenges.
• Job Well Done - We strive for excellence and take pride in delivering quality work.
• Customer Focused - We go beyond expectations to ensure our customers succeed.
• Authenticity at Our Core - We act with integrity and stay true to our values, even under pressure.

What You'll Do

• Build and execute digital campaigns across email, organic social media, and landing pages
• Develop segmentation strategies and nurture workflows in HubSpot to support lead progression
• Collaborate with Marketing Ops on lead scoring models, campaign logic, and reporting accuracy
• Support paid media strategy by aligning messaging, CTAs, and campaign assets
• Coordinate multi-channel promotion for product launches, events, and seasonal campaigns
• Own campaign development in HubSpot, including scheduling, A/B testing, and performance optimization
• Create and manage email workflows that drive engagement and increase lead score
• Use HubSpot Social Media tools to manage posting, audience targeting, and performance tracking
• Build and optimize landing pages to support campaign objectives and improve form-fill rates
• Collaborate with the Marketing Ops team to ensure tracking, attribution, and lead routing are accurate
• Monitor conversion metrics and recommend layout or CTA changes based on data
• Manage planning and execution for 2-4 trade shows annually, including booth logistics and lead capture
• Build pre- and post-show marketing campaigns to drive attendance, engagement, and follow-up
• Own event lead entry and handoff workflows to ensure visibility in the sales pipeline
• Manage promotional inventory and maintain branded event materials
• Build campaign dashboards and lead funnel reports in HubSpot
• Track performance by channel, segment, and tactic to identify areas for improvement
• Partner with Sales to align demand gen goals with revenue goals and lead quality feedback

Requirements

What You Bring

• 3+ years of experience in demand generation, digital marketing, or campaign management
• Hands-on experience with HubSpot Marketing Hub
• Strong understanding of campaign performance tracking and funnel metrics (MQLs, SQLs, conversion rates)
• Proficiency in building multi-touch campaigns and managing lead nurturing programs
• Experience with event promotion and trade show marketing is a plus
• Detail-oriented with strong project management and prioritization skills
• Experience juggling multiple priorities, timelines, and stakeholders
• Bonus: Experience using tools like Asana, Jasper, and/or other AI tools in campaign development
• Curiosity, adaptability, and a growth mindset for modern marketing

Why Catania Oils?

• Be part of a company that values teamwork, respect, and continuous improvement
• Work in a culture that blends tradition with innovation
• Make a real impact in a company that's committed to sustainability and quality.
• We offer competitive pay and benefits

Catania Oils is an Equal Opportunity Employer