Job Title: Lead Generation/ Appointment Setter (LATAM - Bilingual English/Spanish)

Location: 100% Remote - Available only to candidates in the LATAM region
Contract Type: Independent Contractor Agreement
Compensation: USD $1,300 - $1,600/month (Based on Experience)
Position Overview

We are seeking a highly motivated and detail-oriented Sales Specialist based in Latin America, fluent in both English and Spanish, to support business development efforts through research, outreach, and CRM management. This remote role plays a crucial part in generating leads and coordinating with internal stakeholders to schedule meetings with potential clients in the public sector, including government agencies and educational institutions.
Key Responsibilities

1. Prospecting & Research

• Identify and research relevant contacts within city agencies, NYC public schools, M/WBE contractors, and advertising/media agencies.
• Use tools like LinkedIn, Checkbook.nyc, and Pipedrive to gather contact data.
• Compile complete and accurate contact details: full name, title, email, phone, organization name, and address.

2. CRM Management (Pipedrive)

• Enter and update lead information in Pipedrive on a daily basis.
• Maintain clean, well-organized data and ensure proper segmentation.
• Track communication stages and set follow-up reminders as needed.

3. Email Outreach

• Execute daily outbound email campaigns using approved templates.
• Personalize outreach according to the recipient's role or organization type.
• Manage responses and forward qualified leads for internal scheduling.

4. Scheduling Support

• Use Calendly or email to coordinate meetings.
• Ensure all appointments are accurately recorded and tagged in Pipedrive.

5. Weekly Reporting

• Submit a summary including:
  
  • New contacts added
  • Emails sent
  • Replies received
  • Meetings booked

Performance Expectations

• New Leads Researched: 100+ per week
• Emails Sent: 100-150 per week
• Qualified Replies: 3-5 per week
• Meetings Booked: 1-3 per week
• CRM Accuracy: 100% data cleanliness and up-to-date status

Qualifications

• Bilingual: Fluent in both English and Spanish (written and verbal)
• Demonstrated experience with CRM platforms (Pipedrive preferred)
• Strong knowledge of lead generation tools, particularly LinkedIn
• Highly organized, analytical, and detail-oriented
• Comfortable with structured, repetitive outreach tasks
• Self-motivated and capable of meeting performance targets independently

Why Join Us?

This is a unique opportunity for a proactive and goal-driven individual in LATAM to join a mission-focused organization delivering media production and digital strategy services to public sector clients. You'll be part of a collaborative team in a remote-first environment, with room for personal and professional growth.