Job Description:

Job Purpose

• The role will develop, maintain and enforce the pricing strategy, discounting policy including pricing DoA, embed operational guidelines. The role will work within the country marketing teams with connection to the Global pricing team.
• Owns a deep understanding of customer (including industrial and channel), consumer and is the voice of the customer and consumer insights & intelligence within the PU
• Single face for BP to manage PU/market research agencies & coordinate global activities including Castrol & CVPE

Key Accountabilities:

Pricing

• Develop and optimize pricing strategy / rules of the game and define collaboratively with all functions SMART initiatives to close these performance gaps to enhance brand, customer, country and PU performance. (This should underpin annual sales and marketing activity)
• Annually review the price positioning of a predefined "basket of goods" using analytical tools & customer insight data to validate competitive pricing at consumer and trade price list level in all major channels. a) validate with Sales and Marketing to deliver right value to the customer groups, b) To feed into Price lists and product launches
• Monitor the pricing waterfall implementation and pricing DoA across all channels and sectors with PU a) Identify potential areas for improvement / capability with local sales teams. B) Recommend potential interventions and maintain a pipeline of options c) Recommend potential refinement to global pricing tools, analytics or discount scale rates to be included in the annual price review. D) Own and lead the deployment of the appropriate pricing waterfall tool to aid sales in creating pricing offers ready for system and management approval e) monitor and report to the central team the use of discounts and rebates within the region
• Supervise competitive pricing information from market tracking (inline with BP Legal and Competition law frameworks) inline with global processes to inform strategy and price interventions only once agreed with Global Head of Pricing and Regional head of pricing + Sales Directors
• Mentor country sales and marketing teams on value based principals and approaches for products or services in preparation for negotiations or launches
• Input to OD&I process and execution of new marketing offers from Regional, Brand or CVO-IMO teams to assist in price setting and launch price strategy execution.

Insight

• Responsible for leading the delivery of insight strategy landing in PU marketing
• Responds to CVPE research and will work across Castrol and broader BP/CVPE requirements
• Facilitates, both Castrol and in country CVPE, the core global studies of overall market, customer satisfaction, brand health and pricing as a critical component of strategic planning in terms of metrics and contextual thinking and this is then linked to core activation in market for yearly evaluation (action planning) with the global tracking studies. Contribute to WILG evaluation.
• Provide B2B and B2C insights, data & research for regional marketing strategy & projects and undertake ad hoc research projects on specific marketing initiatives over and above BH and Heartbeat eg IWS channel insights and buyer behaviors.
• Coordinate research activities and providing actionable customer and consumer insights and intelligence gained from key customer indicators to influence decision-making processes.
• Responsible for selective growth unit projects

People management

• Act as MKTG leadership team member and support LT to transform MKTG team to be more effective and competitive
• Driver performance culture of the team and act as role model as Senior Leader
• Prioritize within team to increase the output of overall investment

Requirements:

Education

• University degree or equivalent experience in Marketing related field
• MBA or post graduate degree desirable

Experience

• 10 years or above working experience with:
• Significant business experience in Marketing Activation with a consistent track record of delivery spanning operational and strategic roles. Sales experience would be a plus.
• Experience on product offer, innovation and country launches with local insights.
• Track record of effective leadership - of teams and / or networks - with necessary credibility to influence the country sales and marketing teams.
• Sharp critical thinking
• Innovative thinking
• Substantial experience as a senior leader and people manager of leading high performance teams
• Strong interpersonal and communication skills
• Experience of working in a matrix organization with complex interfaces
• Strong networking skills, both inside and outside the business
• A focus on diversity and inclusiveness in approach to team, as well as in overall behaviour and actions
• Strong coaching skills
• Strong change management skills

Why join us?

• At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees' lives that are meaningful, so we offer benefits to enable your work to fit with your life! These benefits can include flexible working options, paid parental leave policy among others!
• We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement
Up to 10% travel should be expected with this role

Relocation Assistance:
This role is not eligible for relocation

Remote Type:
This position is a hybrid of office/remote working

Skills:
Agility core practices, Analytical Thinking, Brand Management, Commercial Acumen, Communication, Creativity and Innovation, Customer centric thinking, Customer Journey Mapping, Customer Segmentation, Customer Service Design, Customer value proposition, Delivers an effortless customer experience, Developing creative marketing content, Digital fluency, Generating customer insights, Loyalty Management, Marketing strategy, Offer execution and growth, Proposition development, Retail Category Management, Sector, market, customer and competitor understanding, Sustainability awareness and action, Using market research effectively

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.