Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in San Francisco or Sunnyvale.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

The LinkedIn Marketing Solutions (LMS) Growth Marketing Team is looking for a Lead Generation and Analytics Manager. This role involves analyzing the performance of lead generation efforts, identifying areas for improvement, and developing strategies to optimize results. It requires close collaboration with cross-functional teams like Sales and Marketing to design, execute, and refine campaigns across multiple channels. The work includes using data and tools to monitor campaign effectiveness, improve funnel conversion, and continuously test new approaches for greater impact.

Responsibilities:

• Assess program results across the broader Lead Gen team, analyze drivers of performance, and proactively recommend and implement opportunities to improve results
• Act as a strategic partner and clearly Communicate lead gen program performance and recommended action plan to senior Marketing and Sales stakeholders
• Design new lead gen campaigns (objective, audience, message, etc.) and implement as designed, including defining targeting, building campaign assets, and working with LinkedIn's Marketing Operations team to launch in one or more channels.
• Maintain and improve existing evergreen acquisition campaigns; Includes optimizing high performers and decommissioning lower performers.
• Partner with Sales team to increase conversion of Marketing leads to qualified meetings and revenue, including by expanding lead gen entry points, improving lead gen messaging, and optimizing lead routing
• Build and manage reports and dashboards to monitor campaign performance and funnel conversion across channels, markets, and campaign types
• Evaluate lead progression across the full funnel-from initial interest to Sales conversion-and identify areas for improvement
• Leverage tools like Salesforce, Gong, and SalesLoft to surface insights, improve hand-off workflows, and accelerate decision-making
• Test and iterate messaging and campaign workflows using AI tools to uncover insights and drive efficiency

Qualifications

Basic Qualifications:

• BS/BA degree
• 2+ years of marketing analytics expertise, with experience managing campaign performance across multiple audiences, channels and formats, interpreting metrics, and making data-driven decisions
• 2+ of experience working with tools like Salesforce, Gong, SalesLoft, and marketing automation platforms
• 4+ years of experience in demand generation, growth marketing, or marketing analytics

Preferred Qualifications:

• Strong business acumen, with ability to understand broader business context and recommend cross-functional solutions spanning Product, Sales and Marketing
• Executive-level communications skills, including to senior Marketing and Sales stakeholders
• Prior Marketing experience in Ad Tech industry
• Experience using AI tools for performance analysis, messaging, or workflow automation
• Understanding of B2B sales funnels and marketing-to-sales conversion mechanics
• Experience working across regions or in multilingual campaign environments
• Strong communication skills and comfort working cross-functionally with marketing, sales, and operations teams

Suggested Skills:

• Lead Generation Strategy and Execution
• Cross Functional Communication
• Campaign Design & Operations
• Sales Marketing Partnership & Lead Conversion

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $100,000 to $156,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.