Description

Senior Manager - Global Marketing and Demand Generation

Who We Are

Spectralink provides best-in-class Wi-Fi smart phones that enable excellence by empowering mobile workers like nurses, manufacturing and retail sales associates to do their job better than ever. As the global leader in purpose-built wireless communications, we've deployed over 3 million devices to customers around the world. Our dedication to listening and understanding the needs of the customer is the foundation of our business and our people, commitment to innovation and passion are our foundation for success.

Headquartered in beautiful Louisville, Colorado with offices in the U.K. and Denmark, we are one global company with a common vision and mission to empower excellence by enabling mobile work forces.

What You'll be Doing

Spectralink is seeking a hands-on, strategic marketing team player to develop and deploy our global marketing and demand generation engine. This role is focused on delivering scalable, measurable programs across multiple channels to drive qualified pipeline, customer growth, and loyalty-from top of funnel through long-term retention.

This position reports directly to the VP of Global Marketing and plays a critical role in scaling our revenue engine alongside our Account-Based Marketing (ABM) and Marketing Operations lead and Channel Marketing teams. While ABM delivers high-value, account-specific impact, this role ensures the broader market is reached through always-on digital, content-led, and field-driven programs.

Want to know the best thing about working for our company? The people. Working at Spectralink means innovation with authority and collaboration among industry experts with uncompromising integrity and agility. Our employees have a chance to make powerful contributions every day. If you enjoy improving business to help customers and your teammates; enjoy solving problems and can communicate effectively across the organization, this is an opportunity to be a part of something great! We want to hear from you if you possess the following skills and qualifications, and are ready to join our team of positive, authentic, dedicated and innovative thinkers.

Key Responsibilities

Global Demand Generation Strategy

• Develop and execute a global demand generation strategy that complements ABM and delivers marketing-sourced pipeline at scale.
• Develop quarterly campaign plans aligned with sales priorities, product initiatives, and target personas.
• Maintain an integrated calendar across demand gen activities, product launches, and regional marketing needs.

Multi-Channel Program Execution

• Own the planning and execution of programs across:
• Paid digital (LinkedIn, Google, retargeting).
• Website traffic and conversion optimization.
• Webinars, trade shows, and industry conferences.
• Lifecycle email campaigns and nurture flows.
• Content distribution: whitepapers, use cases, case studies, customer stories, etc.
• Manage and coordinate closely with contractors and agency partners for content, design, and paid media needs.

Cross-Functional Collaboration

• Work directly with the VP of Global Marketing to align demand strategy with company goals.
• Collaborate with the ABM/Marketing Ops leads to coordinate lead flow, campaign infrastructure, and performance reporting.
• Partner with Sales and SDRs to define lead criteria, improve follow-up processes, and share campaign insights.
• Liaise with Product Marketing for messaging guidance and product-level initiatives.
• Work alongside Channel Marketing in the U.S. and EMEA to ensure regional alignment and execution support.

Lifecycle and Customer Marketing

• Build marketing programs that span the full customer journey:
• New logo acquisition.
• Onboarding and activation.
• Product adoption and feature promotion.
• Loyalty and retention campaigns.
• Customer win-back for re-engagement.
• Develop and deploy content that supports customers throughout their lifecycle-from decision to renewal.

Platform and Channel Ownership

• Own execution within:
• Salesforce and Pardot (email, scoring, tracking).
• 6Sense (insights, audience targeting).
• CMS and website analytics tools.
• Webinar and virtual event platforms.
• Ensure campaign tagging, lead source attribution, and UTM discipline are in place for all programs.

Measurement, Reporting and Optimization

• Define KPIs across funnel stages: MQLs, pipeline, conversion rates, CAC, and retention.
• Work with the ABM/Ops team to deliver performance reporting that connects marketing activity to business outcomes.
• Run structured A/B testing and optimization cycles across email, web, and content offers.
• Provide monthly and quarterly reports to the VP of Marketing and Sales leadership with clear insights and recommendations.

Required Experience and Skills

• 8-10 years in B2B marketing, including at least five years leading global demand generation or campaign strategy.
• A clear track record of building full-funnel programs that drive measurable pipeline and revenue.
• Experience in working across regions and globally - collaborating with Channel and Sales stakeholders.
• Deep understanding of buyer journeys and how to meet prospects with the right content, in the right format, at the right time.
• Strong analytical skills with strong proficiency on how to look beyond CTRs and focus on conversion and revenue metrics.
• Practical experience with Salesforce, Pardot, 6Sense, webinar tools, and CMS/analytics platforms.
• Excellent communication and project management skills.

Location: Our strong preference is for this person to be local and able to come to our Louisville, CO office 3 days each week however we will consider remote for the right candidate.

What We Offer: At Spectralink you'll have an opportunity to work in an established, profitable company on well- respected, globally distributed products.

When you look us up, you'll find that we have been around for a while and have had an amazing ride; an IPO, an acquisition, now coming full circle with the tremendous opportunity to be back on our own. We are excited about the future. We have an incredibly dedicated and passionate team, committed executive leadership and a renewed focus to dominate our industry.

All this history makes us unique, we're a smaller company (under 200) which means you'll have a voice in the organization, along with a seasoned team and proven products all without the worry of where the next round of funding will come from. We offer a 401k match as well as a comprehensive benefits plan.

Join us and be part of our next great chapter!

Comp range base: $110,000 - $145,000