SmartAcre's Demand Generation Coordinator moves work from strategy to execution on time, aligned to expectations, and error-free. You'll split time between account coordination and demand-generation tactics, helping move campaigns forward to support Directors and Account Managers' core focus on strategy and client growth.

What you'll do

Account Coordination (≈40%)

• Own project-management tools for Team B: start hot lists; add account plan to Wrike and Basecamp; keep Basecamp current.
• Coordinate action items and assign in PM tools. Be accountable to ensuring follow-through; nudge overdue tasks to resolution.
• Support client communications by helping with task updates, communications and due dates; elevate risks to the team and in team meetings.
• Run QA/proofing on deliverables (e.g., test emails, verify links), building out custom GPTs to support consistent QAs where applicable and allowed by the client.
• Additional tasks as needed to support the coordination of client deliverables.

Demand-Gen Execution (≈40%)

• Build emails, landing pages, and forms in HubSpot; configure lists and nurture steps.
• Support paid media operations (Google Ads, LinkedIn Ads): implement targeting, upload creative, QA pixels and conversions.
• Create and publish social media content; collaborate on/produce simple graphics (e.g., Figma) to accompany posts.
• Set up tracking (e.g., UTMs), validate attribution, and compile weekly KPI snapshots.
• Execute CRO checklists on landing pages (headline/CTA tests, form friction fixes).
• Additional demand gen tasks may follow with experience.

Operations & Reporting (≈10%)

• Help consolidate QBR reports: pull data (e.g., email sends, campaign results) and draft insights/next steps.

Internal Support (≈10%)

• Maintain knowledge base items (SOPs, checklists, templates) for repeatable work.
• Support SmartAcre marketing where applicable (social media, case studies, insights posts)

Success metrics

• Billable utilization: 80% expected billable utilization
• QA error rate: ≤2% post-delivery
• Client CSAT: Positive client feedback

What you'll bring

• 1-3 years in marketing coordination, campaign ops, or agency experience (internships count).
• Working knowledge of HubSpot Marketing Hub (email, LPs, forms, lists, workflows).
• Comfortable with Google Ads, UTM tracking, and Google Sheets.
• Data-obsessed with strong editing/proofing skills and crisp, client-ready writing.
• Able to juggle multiple deadlines with proactive follow-up with the goal of having basecamp up to date.
• A Never Settle mindset that thrives on feedback and consistently looks for ways to raise the bar.
• HubSpot certifications; SEO fundamentals.
• Figma experience for simple graphics.

Tools you'll use

• HubSpot, Google Workspace, Google Ads, Google Sheets, Wrike, Basecamp, LinkedIn, QA checklists (and standard templates), plus Figma for lightweight graphics.

Growth path

• Advance to Demand Generation Specialist or Campaign Manager (account-focused), based on strengths.
• Access to certification stipends and playbook training.

Why SmartAcre?

• We're a remote-first agency with an office in Allentown, PA for those who like a change of scenery
• Competitive salary with a range starting at $55,000, increasing based on experience and performance
• Benefits package, including health, dental, and 401k with employer contribution
• Paid parental leave and compassionate care time
• Performance-based bonuses and incentives
• Training and conference stipends
• Paid holidays and PTO from day one

If you're ready to take your marketing career to the next level with a team that values creativity, results, and having fun along the way, we want to hear from you!