Product Marketing Specialist

ABB
At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.
This Position reports to:
Business Manager - Operations
Your role and responsibilities
In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.
The work model for the role is: {onsite}
This role is contributing to the {Product Marketing Function} in {Xiamen China} . Main stakeholders are {ELDS} .
You will be mainly accountable for:
Our team dynamics
You will join a {dynamic, talented, high performing} team, where you will be able to thrive.
Qualifications for the role
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.
This Position reports to:
Business Manager - Operations
Your role and responsibilities
In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.
The work model for the role is: {onsite}
This role is contributing to the {Product Marketing Function} in {Xiamen China} . Main stakeholders are {ELDS} .
You will be mainly accountable for:
- Creates, plans and ensures implementation of the local go-to-market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
- Establishes product marketing targets and budgets. Ensures their achievement through regular oversight, and definition and implementation of improvement plans as needed.
- Implements annual marketing plan in conjunction with relevant Business Units/Product Groups. Prepares business plans focused on business development for a defined market.
- Coordinates market analyses with Product Marketing team and Sales team members and defines appropriate forecasts and plans. Evaluates and shares customer research, market conditions and competitor data.
- Drives sales efficiency by ensuring appropriate product knowledge (technical and sales) for each Sales person. Ensures know-how sharing and cross-collaboration.
Our team dynamics
You will join a {dynamic, talented, high performing} team, where you will be able to thrive.
Qualifications for the role
- Bachelor d egree or above;
- Minimum 3 years sales/Marketing working experience in related field;
- Familiar with medium/Low voltage products and related market;
- Outstanding communication and interpersonal skills expected, and willingness to travel;
- Have good team work spirit;
- Good English and computer level.
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.
JOB SUMMARY
Product Marketing Specialist

ABB
Beijing
7 days ago
N/A
Full-time
Product Marketing Specialist